Jerry Acuff – författare

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional sales methods are ineffective against today’s consumers. Those seeking serious success in sales must navigate the new terrain with fresh ideas, approaches, and techniques. The New Model of Selling redefines the right way to sell by meeting customers on a human level.Informed by Jeremy Miner and Jerry Acuff’s business experiences, personal research, and innovative approach, The New Model of Selling implements advanced skills aligned with human behavior. From business owners, coaching professionals, and sales managers to politicians, executives, and leaders—anyone can benefit from Miner and Acuff’s techniques, no matter the industry.The New Model of Selling is not just another sales book with a bunch of tips to read and forget. Jeremy Miner and Jerry Acuff’s approach will reframe sales through the lens of neuroscience and persuasion. Their goal is to help the customer think for themselves, with an emphasis on problem-solving and personal connection. Don’t act like a seller—start thinking like a buyer!

Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer."—Theresa Martinez, Brand Director, Roche Laboratories"This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness."—Duggar Baucom, head basketball coach, Virginia Military Institute"This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read."—Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University"A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling."—Charlene Prounis, Managing Partner, Flashpoint Medica

Praise for stop acting like a seller and Start Thinking Like a Buyer

"Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that ''words matter.'' If you want to set yourself apart from others, whether you''re selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." —Theresa Martinez, Brand Director, Roche Laboratories

"This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you''re selling. Jerry has successfully articulated a powerful and unique formula for sales greatness." —Duggar Baucom, head basketball coach, Virginia Military Institute

"This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read." —Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University

"A mind shift takes place when you read Acuff''s book and realize ''it''s all about them.'' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you''re selling." —Charlene Prounis, Managing Partner, Flashpoint Medica

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process.This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online. Develop the right mindset–understand that personal relationships are vital to business success, both offline and onlineAsk the right questions–discover the common ground you share with othersDo the right thing–be truthful and straightforward or you'll undermine the goodwill you've worked so hard to buildJerry Acuff, the author, has a proven record of success with previous editions of The Relationship EdgeWith real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff's latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.

Get a practical, actionable, three-step process to build and leverage important relationships

Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process.

This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online.

Develop the right mindset–understand that personal relationships are vital to business success, both offline and online Ask the right questions–discover the common ground you share with others Do the right thing–be truthful and straightforward or you''ll undermine the goodwill you''ve worked so hard to build Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge

With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff''s latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.

Get a practical, actionable, three-step process to build and leverage important relationships

Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process.

This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online.

Develop the right mindset–understand that personal relationships are vital to business success, both offline and online Ask the right questions–discover the common ground you share with others Do the right thing–be truthful and straightforward or you''ll undermine the goodwill you''ve worked so hard to build Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge

With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff''s latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.