Jerry Lanson – författare

For use as the primary text in public affairs reporting or second-level reporting courses in news or broadcast programs. It may also be used for introductory news writing courses where an emphasis on reporting and writing across the media is desired. The text is an authentic breakthrough in teaching reporting skills to print and broadcast students. It expands traditional news coverage and beats, putting less emphasis on institutions and more on the people affected by them. The authors address important issues of sensitivity in covering an increasingly diverse community. They also integrate law and/or ethics into each chapter rather than relegating them to the end of the book.

Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand.

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Visit the companion website: http://www.theelementsofblogging.com/