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      Elements of Blogging

      Expanding the Conversation of Journalism

      AvMark Leccese,Jerry Lanson

      Inbunden, Engelska, 2015

      2 441 kr

      Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

      Fler format och utgåvor

      Häftad

      630 kr

      Beskrivning

      Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand. Key features:Real-world applicability. This book includes thumbnail profiles of bloggers and their sites, which illuminate key skills you will need to become an effective blogger Interactivity. Each chapter features discussion points and exercises intended to get you to think about, reflect on, and apply the contents of each chapter Creativity. While this book dives into software and plug-ins for bloggers, its main goal is to cover how to write blogs on a myriad of topics: news, opinion pieces, travel, politics, art, and more. Visit the companion website: http://www.theelementsofblogging.com/

      Produktinformation

      • Utgivningsdatum:2015-07-23
      • Mått:191 x 235 x 22 mm
      • Vikt:680 g
      • Format:Inbunden
      • Språk:Engelska
      • Antal sidor:284
      • Förlag:Taylor & Francis Ltd
      • ISBN:9781138021532

      Utforska kategorier

      • Medievetenskap inom Samhälle och politik
      • Informationsteknik: allmänt inom Data och IT

      Mer om författaren

      Mark Leccese is an associate professor of Journalism at Emerson College. He has worked in print and online journalism for 35 years as a reporter, editor, and blogger. For several years, he was the media criticism blogger for The Boston Globe and WBUR-FM, a National Public Radio affiliate. His work has appeared in the Columbia Journalism Review, Quill, Journalism & Mass Communication Quarterly, Commonwealth, America, The Boston Globe, Boston Phoenix, and Boston Magazine.Jerry Lanson is the author/co-author of Writing for Others, Writing for Ourselves; Writing and Reporting the News; and News in a New Century. He currently blogs for the Huffington Post and has posted several hundred blogs over the past five or six years on five different blogs. He was the first chair of the Department of Journalism at Emerson College (1999-2005) and has taught full-time on the faculties of NYU, Boston University, and Syracuse University.

      Innehållsförteckning

      • INTRODUCTION: Why Blog?The changing blogging landscapWho blogs and howBlogs can be about almost anythinWhy expertise matterWhy audience mattersCHAPTER 1: Anatomy of a Blog PostFinding a blog-worthy ideaGathering information (with links!)Writing a draftRewriting, tweaking and other improvementsHeadlines, visuals, summariesMaking the text look invitingLinks and more linksTelling the world about your postChapter comments (linked to website)CHAPTER 2: Two Models: Reporter Blogger vs. Op-ed BloggerWhat kind of journalist do you want to be?How to blog effectivelyThe basics of writing and reporting a news blog (being a reporter, organizing and writing your reporter blog post, the lede, the body)Blogging your opinionsTips for writing a strong opinion blog postReflective assignment & exerciseChapter comments (linked to website)CHAPTER 3: Getting StartedChoosing a blog topic (why a niche matters)Naming your blogChecking out the competitionWhere to get ideas, find resources to tap regularly (social media, hub blog communities, finding experts)Establishing a focus (carrowing your topic, writing a focus statement, outlining to help organize, looking ahead instead of behindFinding and using links (getting to the original source, giving varied views)Building an audience (the importance of regular posts, varying your pace, keeping a reserve file, pushing out, Rome wasn’t built in a day: Be patient)Chapter comments (linked to website)CHAPTER 4: Blogging as rap The pleasure of playing with wordsLet’s get loose: Stretching exercisesHearing the written word (varying cadence and pace, alliteration, sibilance and all that linguistic rhythm, reading your work out loud)Small scenes can deliver big storiesHow to find your voice (the right tone for your subject; different blogs, different voices; how the pros establish a voice)Chapter comments (linked to website)CHAPTER 5: Striking up a Conversation Giving your readers their sayWhen to engage those who comment – and howDealing with spammers, bots and other headachesChapter comments (linked to website)CHAPTER 6: Why Headlines Matter Two seconds and they’re goneClear and direct trumps cleverWhy keywords countThe elements of good headlines (specificity, S-V-O, watch for multiple meanings, look forward, tell it with a twist, bad breaks, on deck [how second decks supply more news])Chapter breaks carry the reader forwardChapter comments (linked to website)CHAPTER 7: Beyond Words Words aren’t always best: Choosing the right mediumPicturebook: Telling a story with a photo blog (one picture can be an entire story, words and cutlines working together, slideshows)I am a radio station: Podcasts (choosing a recording device, natural sound, sound and the imagination)Some of this, some of that: tumbleblogs (how media can complement one another, each element is its own story, choosing the right media)TV Reality: Video blogsChapter comments (linked to website)CHAPTER 8: Making Universal Connections with Stories of Everyday Life Inventorying your own lifeThinking smallThe power of universal connectionsBe a character in your own storyA little humor can go a long wayChapter comments (linked to website)CHAPTER 9: On the Road Again: The Travel BlogGathering string (connections can take time to sort)Using the senses to take readers with youWrite about a place through its peopleDon’t be breezy, be specificUsing dialogue to tell storySimple stories work bestTake lots of pictures: People like to see thingsChapter comments (linked to website)CHAPTER 10: Blogging about Politics and JournalismRead a lot and mix up your readingFind a place to standBuild a single, strong argumentHow to structure an argumentShow your readers where your facts came fromBe a voice, not an echoChapter comments (linked to website)CHAPTER 11: Consider This: Advice and Reviews Remember the three S rule: Be succinct, simple and sincereThis is your show: Don’t be afraid to offer an opinionDo base that opinion on factsIncorporate other experts and (once again) link like crazyMix advice and demonstrationBuild your own clubChapter comments (linked to website)CHAPTER 12: Building your blogging brand Picking a name that resonatesTwitter, Facebook, LinkedIn and who knows what’s nextJohnny Blogseed: Wherever you go, spread your blog You’re not just a blog, you’re a personFrom pixels to ink: Getting your posts published in old mediaChapter comments (linked to website)CHAPTER 13: Looking aheadGoing mobileNew tools for bloggers – and followersGrowing by collaboratingSubscription blogsThe supremacy of qualityChapter comments (linked to website)APPENDICES: Two bloggers & their work
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      Mer från samma författare

      Jerry Lanson, Mark Leccese - Elements of Blogging, E-bok

      Elements of Blogging

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      762 kr

      Jerry Lanson, Mark Leccese - Elements of Blogging, E-bok

      Elements of Blogging

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      E-bok
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      760 kr

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