Jerry Mander - Böcker

70 Ads to Save the World: An Illustrated Memoir of Social Change offers a detailed and entertaining account of the groundbreaking work of advertising visionary, Jerry Mander. Chronicling his evolution from corporate advertising to non-profit and political advertising work, Mander takes readers on a journey through the origin stories of some of the most memorable anti-establishment campaigns from the second half of the 20th century.  Many of Mander’s ads and campaigns for environmental and social justice issues were not only memorable decades ago, they remain relevant today. As Mander explains in this  book, he wrote several ads in the 1980s focused on abortion and reproductive rights for Planned Parenthood, and his team at Public Media Center took aim at the National Rifle Association in support of gun control. In 1966, Mander wrote an ad calling out the absurdity of a then newly-announced Pentagon initiative to drop toys over Vietnam, which resulted in a visit from the FBI. A trailblazer in the pre-internet age, Mander’s strategies included bold calls to action. In work for the Sierra Club, for example, Mander helped produce print ads that featured letters to legislators readers could clip out and mail, a tactic at the time more commonly reserved for retail coupons.Throughout 70 Ads to Save the World, Mander explains how these campaigns came to be and offers advice for fellow low-budget, high-impact do-gooders. A personal accounting of his own work gives readers a primer on innovative thinking, while illuminating his inspiring story of aligning personal vision with collective impact.

The greatest political debate of our time is about the blind rush towards a single global economy, its consequences for jobs, democracy, human well-being and cultural diversity, and its impact on the natural world that sustains us. Its effects will be profound and irreversible, but globalization itself is not inevitable. In The Case Against the Global Economy, 24 leading economic, agricultural, cultural and environmental authorities, drawn from across the world, argue that free trade and economic globalization are producing exactly the opposite results to those promised. From a detailed analysis of the new global economy, its structures and its full social and ecological implications, they show how it is undermining our liberty, our security and our well-being, and is devastating the planet. First published in the USA in 1996, in an edition focused on North America, the book won the American Political Science Association award for the Best Book in Ecological and Transformational Politics. This completely revised and updated international edition presents a passionate and persuasive case for the need to reverse course, away from globalization and towards a revitalized democracy, local self-sufficiency and ecological health.

The greatest political debate of our time is about the blind rush towards a single global economy, its consequences for jobs, democracy, human well-being and cultural diversity, and its impact on the natural world that sustains us. Its effects will be profound and irreversible, but globalization itself is not inevitable. In The Case Against the Global Economy, 24 leading economic, agricultural, cultural and environmental authorities, drawn from across the world, argue that free trade and economic globalization are producing exactly the opposite results to those promised. From a detailed analysis of the new global economy, its structures and its full social and ecological implications, they show how it is undermining our liberty, our security and our well-being, and is devastating the planet. First published in the USA in 1996, in an edition focused on North America, the book won the American Political Science Association award for the Best Book in Ecological and Transformational Politics. This completely revised and updated international edition presents a passionate and persuasive case for the need to reverse course, away from globalization and towards a revitalized democracy, local self-sufficiency and ecological health.