Jerzy Goluchowski – författare

Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media.

Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.

Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media.

Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.

Trust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness. Divided into two parts, it first examines the role of trust within media channels, addressing topics such as the impact of clickbait, the role of user-generated content, and trust dynamics across generations. The second part focuses on how trusted communication affects economic outcomes, discussing social media’s role in economic communication, the influence of financial influencers, and trust-based marketing.

The book features case studies from around the world, including Poland, France, and the United States, providing a broad geographical perspective. It includes topical issues such as the trust dynamics in YouTube communities and greenwashing practices. The contributors’ diverse expertise ensures a comprehensive analysis that is accessible to non-specialists, making it a valuable resource for booksellers, librarians, and general readers interested in media and economics. By shedding light on these interactions, the book offers groundbreaking insights into developing more reliable media practices and stronger economic trust foundations.

Trust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness. Divided into two parts, it first examines the role of trust within media channels, addressing topics such as the impact of clickbait, the role of user-generated content, and trust dynamics across generations. The second part focuses on how trusted communication affects economic outcomes, discussing social media’s role in economic communication, the influence of financial influencers, and trust-based marketing.

The book features case studies from around the world, including Poland, France, and the United States, providing a broad geographical perspective. It includes topical issues such as the trust dynamics in YouTube communities and greenwashing practices. The contributors’ diverse expertise ensures a comprehensive analysis that is accessible to non-specialists, making it a valuable resource for booksellers, librarians, and general readers interested in media and economics. By shedding light on these interactions, the book offers groundbreaking insights into developing more reliable media practices and stronger economic trust foundations.

In an era where generative artificial intelligence (AI) is reshaping industries and daily life, trust has become a cornerstone for its successful adoption and application. Building Trust in the Generative Artificial Intelligence Era: Technology Challenges and Innovations explores how trust can be built, maintained, and evaluated in a world increasingly reliant on AI technologies. Designed to be accessible to a broad audience, thi book blends theoretical insights with practical approaches, offering readers a comprehensive understanding of the topic.

This book is divided into three parts. The first part examines the foundations of trust in generative AI, highlighting trends and ethical challenges such as "greenwashing" and remote work dynamics. The second part provides actionable frameworks and tools for assessing and enhancing trust, focusing on topics like cybersecurity, transparency, and explainability. The final section presents global case studies exploring university students'' perceptions of ChatGPT, generative AI''s applications in European agriculture, and its transformative impact on financial systems.

By addressing both the opportunities and risks of generative AI, this book delivers groundbreaking insights for academics, professionals, and policymakers worldwide. It emphasizes practical solutions, ensuring readers gain the knowledge needed to navigate the evolving technological landscape and foster trust in transformative AI systems.

In an era where generative artificial intelligence (AI) is reshaping industries and daily life, trust has become a cornerstone for its successful adoption and application. Building Trust in the Generative Artificial Intelligence Era: Technology Challenges and Innovations explores how trust can be built, maintained, and evaluated in a world increasingly reliant on AI technologies. Designed to be accessible to a broad audience, thi book blends theoretical insights with practical approaches, offering readers a comprehensive understanding of the topic.

This book is divided into three parts. The first part examines the foundations of trust in generative AI, highlighting trends and ethical challenges such as "greenwashing" and remote work dynamics. The second part provides actionable frameworks and tools for assessing and enhancing trust, focusing on topics like cybersecurity, transparency, and explainability. The final section presents global case studies exploring university students'' perceptions of ChatGPT, generative AI''s applications in European agriculture, and its transformative impact on financial systems.

By addressing both the opportunities and risks of generative AI, this book delivers groundbreaking insights for academics, professionals, and policymakers worldwide. It emphasizes practical solutions, ensuring readers gain the knowledge needed to navigate the evolving technological landscape and foster trust in transformative AI systems.