Jianlin Zhang – författare

This book compiles 49 real-life examples of companies to showcase the best practices and lessons learned by Chinese enterprises in pursuing innovative development in the era of the digital economy, highlighting digital transformation and cross-border e-commerce. The selected cases revolve around various aspects of the digital economy, including digital healthcare, digital scenic areas, intelligent manufacturing, digital finance, digital supply chains, etc., covering diverse scenarios of digital transformation, as well as cross-border brands, logistics, marketing, live streaming, and other operational strategies. These cases deeply portray how representative enterprises leverage their own capabilities, combine digital technologies, and explore new paths for development and growth. The excellent experiences and methods of these case enterprises provides valuable guidance for global practitioners in the digital economy; each case is structured, standardized, and narratively written, which can serve as practical examples for research and teaching in related professional fields such as e-commerce and the digital economy.

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy.  All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy.  All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.