Jib Fowles – författare
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5 produkter
The Case for Television Violence
Av Jib Fowles
Häftad, 1999
1507 kr
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" The Case for Television Violence is a dense, dry and devastating dissection that surely counts as one of the most important books about American culture to appear in the last decade." --Andrew O'Hehir, "The Myth of Media Violence," Salon.com, 3/17/05 The Case for Television Violence makes the …
Why Viewers Watch
A Reappraisal of Television's Effects
Av Jib Fowles
Häftad, 1992
1450 kr
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Television corrupts our children, induces us to spend needlessly, and stimulates hostility and violence. Or does it? Jib Fowles sees television as a "grandly therapeutic force," that television is indeed good for you. He examines why nearly every American regularly watches television and why …
Advertising and Popular Culture
Av Jib Fowles
Häftad, 1996
1681 kr
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Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. …
Mass Advertising as Social Forecast
A Method for Future Research
Av Jib Fowles
Inbunden, 1976
878 kr
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Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. …
