Jingxuan Zheng – författare

Visar alla böcker från författaren Jingxuan Zheng. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Brand Platform in the Professional Sport Industry

   Sustaining Growth through Innovation

   Av Jingxuan Zheng, Daniel S. Mason

   Inbunden, 2018

   625 kr

   Lägg i varukorg

   This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and …

2. 

   Brand Platform in the Professional Sport Industry

   Sustaining Growth through Innovation

   Av Daniel S. Mason, Jingxuan Zheng

   E-bok, 2018

   789 kr

   Lägg i varukorg

   This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and …