Jo Conlon – författare

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources.This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources.This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

This text offers a comprehensive and accessible guide to understanding AI's impact on the fashion industry.This volume brings together contributions from leading researchers and industry professionals, providing insights into how AI is being used to create innovative designs, optimise supply chains, personalise customer experiences, and enhance sustainability. It covers the historical development of AI, the key technologies driving its applications, and real-world case studies showcasing successful AI integration. Beyond the technical aspects, the book critically explores the ethical considerations and challenges of adopting AI in fashion, emphasising the importance of transparency, data privacy, and bias mitigation, and considers the broader geographical implications, including the impact on the Global South. Looking to the future, it explores emerging trends and potential opportunities for AI-driven innovation, encouraging readers to think creatively and strategically about the possibilities of AI in fashion.Through practical insights, engaging activities, discussion questions and detailed case studies, this book equips Fashion Management students, academics and reflective practitioners with the knowledge and tools needed to navigate and leverage AI in the fashion industry. It serves as an essential resource for understanding the transformative power of AI in fashion.This book benefits from downloadable support material, including PowerPoint slides and test bank questions available at www.routledge.com/9781032984551