Joachim de Posada – författare

Arthur is a chauffeur who is intellectually gifted. Jonathan is no less bright than Arthur, equally hard-working, and a billionaire. So why is Jonathan in the back seat of the limousine and Arthur in the front? What explains the difference between success and failure? And what does it mean to you and your children?

Joachim de Posada, a world-renowned motivational speaker, found the answer in a landmark Stanford University study of children who were able to delay gratification-in the form of a marshmallow they''d been given to eat-with the promise that they''d be rewarded with an additional marshmallow if they resisted eating the first for fifteen minutes. Ten years later, the children who held out had grown up to be significantly more successful than those who had eaten their marshmallow immediately.

Posada saw that the key difference between success and failure is not merely hard work or superior intelligence, but the ability to delay gratification. "Marshmallow resisters" achieve high levels of success while others eat all their marshmallows at once, so to speak-accumulating debt and dissatisfaction despite their occupations or incomes. But it doesn''t have to be that way. Using a simple parable and real-life examples (including basketball great Larry Bird and major league baseball catcher Jorge Posada, Joachim''s cousin), this life-changing book shows readers how the moves made today can pay off big tomorrow-if they just don''t eat the marshmallow...yet!

BESTSELLER INTERNACIONAL¿Qué separa a los futuros triunfadores de los demás? Una simple decisión que cambió sus vidas…Arthur es un chofer que puede completar el crucigrama del New York Times en treinta minutos, analizar la economía de América Latina en media hora y calcular mentalmente cifras con más rapidez que la mayoría de las personas pueden hacerlo con una calculadora. Jonathan es tan inteligente como Arthur, es tan trabajador como él y tiene cientos de millones de dólares. Entonces, ¿por qué Jonathan está sentado en el asiento trasero de la limusina y Arthur es el chofer? ¿Qué separa sus niveles de éxito? ¿Qué explica la diferencia entre triunfo y fracaso? ¿Y qué significa eso para ti y para tus hijos?La respuesta reside en un crucial estudio de la Universidad de Stanford. Se dejó solos un grupo de niños en un habitación, cada uno con un marshmallow, y se les dijo que podían escoger comérselo enseguida o al cabo de quince minutos, per a los que esperaran se les recompensaría con un marshmallow adicional. Algunos se comieron su marshmallow al instante. Otros esperaron. Pero la verdadera importancia del estudio se reveló quince años más tarde, cuando los investigadores descubrieron que los niños que esperaron para obtener la recompensa se habían convertido en adultos más exitosos que los niños que habían engullido sus marshmallows inmediatamente.Joachim de Posada, un reconocido orador motivacional que ha hablado antes miles de empresarios, ejecutivos y atletas profesionales en todo el mundo, tomó muy en cuenta esta lección. La “teoría del marshmallow” dio respuesta a un búsqueda de treinta años para encontrar una explicación convincente de por qué algunas personas triunfan y otras fracasan. De Posada estaba convencido de que la diferencia clave entre el éxito y el fracaso no reside tan sólo en el esfuerzo personal ni en una inteligencia superior, sino en la habilidad de demorar la recompensa. Aquellos que son capaces de no comerse el marshmallow enseguida, logran niveles superiores de éxito, mientras que el resto de nosotros, como quien dice, no podemos resistir comernos nuestros marshmallows al instante—acumulando deudas e insatisfacción, no importa cuáles sean nuestras ocupaciones e ingresos. Pero no tiene por qué ser así.Mediante el uso de una sencilla parábola y ejemplos de la vida real (entre ellos el de legendario jugador de baloncesto Larry Bird y el de Jorge Posada, primo de Joachim, receptor del equipo Yankees de Nueva York), este libro, capaz de cambiar tu vida, te muestra cómo los pasos que das hoy pueden recompensarte en grande mañana—sólo si  no te comes el marshmallow…¡todavía!

¡El secreto para conquistar las recompensas en periodos de transición! Joachim de Posada, conferencista motivacional internacional y autor del best seller No te comes el marshmallow...¡todavía! ha dejado huella por todo el mundo gracias a su mensaje, energía, y pasión. Ahora regresa con su nueva obra para cualquier persona en transición en su vida.

The follow-up to the international bestsellers Don’t Gobble the Marshmallow…Ever! and Don’t Eat the Marshmallow…Yet!After facing many hardships and challenges, former chauffeur Arthur has come out on top, happily married and at the pinnacle of his career. But Arthur has always had a dream of starting his own business. In the face of a difficult economy and his own fears of success, Arthur begins to flounder in his new endeavor and forgets all of the principles his former boss, billionaire Jonathan Patient, taught him. Instead of delaying gratification, Arthur begins to eat his marshmallows again. Based on the landmark Stanford University study, the marshmallow theory details the results of an experiment where children were left alone with a marshmallow and told that if they didn’t eat it they would receive an additional marshmallow in fifteen minutes. Years later, researchers discovered that the children who had chosen to wait grew up to become more successful adults than the children who had eaten their marshmallows immediately. In Don’t Eat the Marshmallow…Yet! and Don’t Gobble the Marshmallow…Ever!, Joachim de Posada revealed to readers that the secret to success is not merely superior intelligence or hard work, but rather the ability to delay gratification. Now, in Keep Your Eye on the Marshmallow, Posada uses the parable of Arthur’s struggles after reaching the top to teach us that adhering to the marshmallow principle is especially important in uncertain economic times. True success is more than just financial gain or recognition; it’s the ability to balance every aspect of life outside of work—including hobbies, family, and love—in order to enjoy your success, maintain long-term goals, and savor the marshmallows of life.

Maintain the Marshmallow Principle-with this follow-up to the international bestseller! Everyone''s favorite stumbling striver returns in another simple and telling parable from acclaimed motivational expert Joachim de Posada. Arthur has been practicing the principles of success, but after he accepts a lucrative new job, he finds himself reverting to his old gobbling habits. Perfect for anyone in transition, this book explains how to apply the principles of success to changing circumstances. In our go-go culture, "wait" has become the most offensive of four-letter words, but patience is not the same as self-sacrifice, and holding out for something you really want is far more satisfying than settling for whatever is available. Don''t Gobble the Marshmallow...Ever! teaches the importance of lifelong non-nibbling-and promises sweet rewards.