Joachim Klewes – författare

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13 produkter

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13 produkter

Out-thinking Organizational Communications
The Impact of Digital Transformation
AvJoachim Klewes,Dirk Poppm. fl.
Inbunden, Engelska, 2016
762 kr
Skickas inom 10-15 vardagar
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also featuresbest practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Out-thinking Organizational Communications
The Impact of Digital Transformation
AvManuela Rost-Hein,Dirk Poppm. fl.
E-bok
Engelska, 2016
947 kr
Läs direkt efter köp
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes.

In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also featuresbest practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Out-thinking Organizational Communications
The Impact of Digital Transformation
AvJoachim Klewes,Dirk Poppm. fl.
Häftad, Engelska, 2018
762 kr
Skickas inom 10-15 vardagar
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also featuresbest practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Unternehmenskommunikation auf dem Prüfstand
Aktuelle empirische Ergebnisse zum Reputation Marketing
AvJoachim Klewes
E-bok
PDF, Tyska, 2015
907 kr
Läs direkt efter köp
Quo vadis Public Relations?
Auf dem Weg zum Kommunikationsmanagement: Bestandsaufnahmen und Entwicklungen
AvJoachim Klewes,Juliana Raupp
E-bok
PDF, Tyska, 2013
487 kr
Läs direkt efter köp
Quo vadis Public Relations?
Auf dem Weg zum Kommunikationsmanagement: Bestandsaufnahmen und Entwicklungen
AvJuliana Raupp,Joachim Klewes
Häftad, Tyska, 2004
562 kr
Skickas inom 10-15 vardagar
Die gezielte Anwendung von Forschungsergebnissen auf Problemstellungen der Kommunikationspraxis, und gleichzeitig die daraus resultierende Forderung neuer wissenschaftlicher Erkenntnisse, ist das Anliegen des vorliegenden Bandes. Die Beitrage namhafter Autoren aus der deutschen und internationalen PR-Forschung und der Kommunikationspraxis bundeln die aktuelle Fachdiskussion und liefern Anregungen fur erfolgreiches Kommunikationsmanagement.
Change 2.0
Beyond Organisational Transformation
AvJoachim Klewes,Ralf Langen
Inbunden, Engelska, 2008
563 kr
Skickas inom 10-15 vardagar
"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.
Change 2.0
Beyond Organisational Transformation
AvRalf Langen,Joachim Klewes
E-bok
PDF, Engelska, 2008
732 kr
Läs direkt efter köp
"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners'' perspective. Consultants from Pleon, Europe''s leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.
Reputation Capital
Building and Maintaining Trust in the 21st Century
AvJoachim Klewes,Robert Wreschniok
Inbunden, Engelska, 2009
563 kr
Skickas inom 10-15 vardagar
• … release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • … strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • … legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% – and with less risk. Fig. 1. Performance of ‘reputation portfolios’ vs.
Reputation Capital
Building and Maintaining Trust in the 21st Century
AvRobert Wreschniok,Joachim Klewes
E-bok
PDF, Engelska, 2009
732 kr
Läs direkt efter köp
• … release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • … strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • … legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% – and with less risk. Fig. 1. Performance of ‘reputation portfolios’ vs.
Change 2.0
Beyond Organisational Transformation
AvJoachim Klewes,Ralf Langen
Häftad, Engelska, 2010
563 kr
Skickas inom 10-15 vardagar
"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.
Reputation Capital
Building and Maintaining Trust in the 21st Century
AvJoachim Klewes,Robert Wreschniok
Häftad, Engelska, 2014
563 kr
Skickas inom 10-15 vardagar
• … release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • … strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • … legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% – and with less risk. Fig. 1. Performance of ‘reputation portfolios’ vs.
Unternehmenskommunikation auf dem Prüfstand
Aktuelle empirische Ergebnisse zum Reputation Marketing
AvJoachim Klewes
Häftad, Tyska, 2005
1 046 kr
Skickas inom 10-15 vardagar
Wo Märkte zusammenwachsen und Produkte und Dienstleistungen einander immer ähnlicher werden, gewinnt Kommunikation im Rahmen der Wertschöpfung zunehmend an Bedeutung. Unternehmenskommunikation wird deshalb weithin als eine ganzheitliche und kontinuierliche Aufgabe angesehen, die darauf abzielt, die Beziehungen zwischen dem Unternehmen und seiner Umwelt aktiv zu gestalten. Kommunikative Führung der Mitarbeiter ist hier genauso wichtig wie die Positionierung des Unternehmens nach außen. Die Autoren dieses Bandes präsentieren Untersuchungsergebnisse aus der Praxis, die belastbare Aussagen über die Messbarkeit von Effekten der Kommunikation zulassen. Neben etablierten Praktikern und Wissenschaftlern kommt der PR- Nachwuchs zu Wort mit Beiträgen, die u.a. im Rahmen des Förderprogramms "Initiative 100" der Kommunikationsagentur komm.passion ausgewählt wurden. Die zentralen Fragen sind:"Welchen Wert schafft Unternehmenskommunikation?"Wie gestalten Unternehmen die Kommunikation nach innen und außen?"Welche Instrumente der Kommunikation kommen dabei zum Einsatz?

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Joachim Klewes – författare

Out-thinking Organizational Communications

Out-thinking Organizational Communications

Out-thinking Organizational Communications

Unternehmenskommunikation auf dem Prüfstand

Quo vadis Public Relations?

Quo vadis Public Relations?

Change 2.0

Change 2.0

Reputation Capital

Reputation Capital

Change 2.0

Reputation Capital

Unternehmenskommunikation auf dem Prüfstand

Mina sidor

Mina sidor

Hjälp

Hjälp

Om Bokus

Om Bokus

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Inspiration

Inspiration