Joana Breidenbach – författare

Today's world is shaped by an obsession with cultural difference that penetrates everyday life and matters of state in unprecedented ways. Culture and cultural difference are commonly used to explain everything that's in the news - from wars to economic development and consumer behavior. This fuels the belief that our world is shaped by clashing cultures, a view that is counterproductive when it assumes falsely that culture is a timeless container that traps nations and ethnic groups.Seeing Culture Everywhere challenges the misguided and dangerous global obsession with cultural difference and directly critiques the popular notion that world affairs are determined by essential civilizations with immutable and conflicting cultures. The book offers an alternative view of a world in which cultural mixing, not isolation, is the norm, but where several historical trends have come together at the beginning of the twenty-first century to produce the current wave of "culture think." Brimming with concrete examples that move from genocide in Rwanda to schools in Berlin, from the Chrysler boardroom to the war in Iraq, it contemplates how ethnic identity can be mobilized in the service of all kinds of goals - violent or nonviolent, laudable or despicable - and the unintended effects such mobilization invariably produces. The authors suggest ways to remain sensitive to the cultural impacts of policies and decisions without falling into the traps of determinism, essentialism, and misrepresentation.Seeing Culture Everywhere will be useful in the fields of anthropology, law, intercultural communication, and international relations, as well as for general readers interested in ethnicity and travel.

The authors of this text believe that "areas" as assemblages of social processes requiring distinct, culture-bound explanations cannot be replaced with global theories, but that the meaning of "the area" can be different depending on the question one studies. The study of China and Chinese, in particular, is a good arena to challenge the disciplinary and geographic boundaries of conventional area studies for several reasons. First, because of the wealth of simultaneous processes of rapid political, social, and discursive change in contemporary Chinese society; second, because of the problematic relationship between state, territory, nation, and ethnicity in China; third, because China studies, perhaps more than any other area studies at the moment, is a highly competitive political and academic industry whose internal working must be critically examined. In addition, the subject of China has become one of the primary loci of contesting the meanings of globalization and the universality versus relativity of "values" and modernity.