Joanna Wiebe – författare

The most effective copywriters aren't wordsmiths - they're salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn't the same as copy that sells. Their secret? Start with the customer, not the brand. Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience - and offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to: Skip brainstorming and pinpoint your core message by listening to new leads and customers; Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel; Troubleshoot tractionless copy and use formulas to find messaging that pops; Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice; Connect with marketers and salespeople to strategize and and create copy that energizes your team. Transform your copywriting into salesmanship in print. With The Copyselling System's sure fire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into saleswhile staying true to your brand.The most effective copywriters aren't wordsmithsthey're salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn't the same as copy that sells. Their secret? Start with the customer, not the brand. Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audienceand offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to: Skip brainstorming and pinpoint your core message by listening to new leads and customers Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel Troubleshoot tractionless copy and use formulas to find messaging that pops Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice Connect with marketers and salespeople to strategize and and create copy that energizes your team Transform your copywriting into salesmanship in print. With The Copyselling System's surefire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.

Behind every secret lurks one much darker... Thrust back into the cryptic world of Cania Christy, Anne Merchant finds herself tangled in a mystic plot she can't escape. Eerie visions haunt her. Whispers of her nefarious past vex her. But it's not until Ben Zin is forced to compete for the Big V -- with a vengeful guardian to assure his failure -- that she faces the reality of life in a world ruled by wickedness: she must embrace her inner demons to help those she loves. Hoping the ends will justify the means, Anne starts down a slippery slope that, if she lets temptation guide her, could lead her straight to the underworld.