Joe LePla – författare
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2 produkter
Integrated Branding
Becoming Brand-Driven Through Companywide Action
Av Joe LePla, Lynn Parker
E-bok, 1999
1204 kr
Lägg i varukorg
To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its brands are what the company is. The Brand and the …
Integrated Branding
Becoming Brand-Driven Through Companywide Action
Av Joe LePla, Lynn Parker
Inbunden, 1999
1101 kr
Lägg i varukorg
To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its brands are what the company is. The Brand and the …
