Joel Katz – författare
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2 produkter
2 produkter
335 kr
Skickas inom 5-8 vardagar
Brands have become the global currency of success. Countries, corporations, communities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business imperative for both public and private sectors, regardless of product, service, or size. Brand Atlas synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience. The twenty-first-century customer has a new voice, unprecedented power, and multiple platforms to drive a new brand conversation in a fiercely competitive world. To be successful, brand builders need to stick to the basics, stay calm on the rollercoaster of relentless change, and seize every opportunity to be the brand of choice.
745 kr
Skickas inom 5-8 vardagar
"The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation—and those who don't. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I read it and love it. I suggest you do the same."—Richard Saul Wurman "This handsome, clearly organized book is itself a prime example of the effective presentation of complex visual information."—eg magazine"It is a dream book, we were waiting for…on the field of information. On top of the incredible amount of presented knowledge this is also a beautifully designed piece, very easy to follow…"—Krzysztof Lenk, author of Mapping Websites: Digital Media Design"Making complicated information understandable is becoming the crucial task facing designers in the 21st century. With Designing Information, Joel Katz has created what will surely be an indispensable textbook on the subject."—Michael Bierut"Having had the pleasure of a sneak preview, I can only say that this is a magnificent achievement: a combination of intelligent text, fascinating insights and - oh yes - graphics. Congratulations to Joel."—Judith Harris, author of Pompeii Awakened: A Story of RediscoveryDesigning Information shows designers in all fields - from user-interface design to architecture and engineering - how to design complex data and information for meaning, relevance, and clarity. Written by a worldwide authority on the visualization of complex information, this full-color, heavily illustrated guide provides real-life problems and examples as well as hypothetical and historical examples, demonstrating the conceptual and pragmatic aspects of human factors-driven information design. Both successful and failed design examples are included to help readers understand the principles under discussion.