John Baird – författare

Wall Street Journal BestsellerTwo veteran executive coaches help today's leaders learn how to retain and inspire their teams through the one thing their research has found works: Leading with Heart. In these pages, leadership coaches John Baird and Edward Sullivan share hundreds of hours of research and firsthand accounts from their executive coaching practice of guiding leaders at some of the world's most respected big brands and small startups (Apple, Nike, Google, and Slack to name a few). Through their coaching and research they uncovered the five behaviors transformative leaders engage in to connect authentically with their teams: They are aware of their people's needs. They help their people to confront the fears that hold them back.They understand their own desires and what drives their people. They leverage their unique gifts and help people find their own. They connect with their core sense of purpose and help people find theirs. The key to achieving these behaviors is asking the right questions and having conversations that build psychological safety and connect you and your employees on the deepest human level—conversations the authors coach you on how to navigate.At a time when workplaces are struggling to build high morale and a connected organizational culture, Leading with Heart will help leaders to unlock the best version of themselves and those around them with transformative results.No matter where you are in your career, this book is your launch point for authentic leadership development. By encouraging you to ignore outdated “leadership hacks” and embrace introspection and growth, Leading with Heart guides you to ask the right questions and find your own answers. Now you too can create a leadership game-plan that is authentic to you and brings out the best in those around you.

'Takes both old and new leadership tactics and transforms them into strategies to use in crises... It is a testament to Baird and Hunter’s lucrative experience in the business realm and the role they play in shaping great leaders.' —Eric Yuan, CEO and founder of ZoomFrom two experts on leadership, a no-nonsense guide for ambitious leaders to build great teams by embracing toughness - without sacrificing humanitySome of today’s most successful companies are also infamous for their domineering leaders and toxic working environments. But you don’t have to compromise yourself or your people to drive your team to greatness.In Tough Enough, executive coaches John Baird and Matt Hunter reveal the 'Toughness Spectrum,' a transformative framework that helps leaders calibrate between the ineffective 'Comfort Zone' and the destructive 'Hardcore Zone.' Drawing on over 45 years of combined experience coaching leaders at world-class organizations like Apple, Nike, and DoorDash, the authors introduce seven transformative habits to help you build great companies.This isn't just theory - it’s a practical playbook for leaders who are ready to demand excellence, manage underperformance, and enforce accountability without sacrificing their integrity or humanity. Whether you are a founder scaling a startup or a manager looking to sharpen your team's edge, Tough Enough proves that you don't have to be a jerk to be a successful leader - but you do have to be tough enough to win.