John Baird – författare

Wall Street Journal BestsellerTwo veteran executive coaches help today's leaders learn how to retain and inspire their teams through the one thing their research has found works: Leading with Heart.In these pages, leadership coachesJohn Baird and Edward Sullivanshare hundreds of hours of research and firsthand accounts of guiding leaders at some of the world's most respected big brands and small startups (Apple, Nike, Google, and Slackto name a few).Through their coaching and research they uncovered thefive behaviorstransformative leaders engage in to connect authentically with their teams:They are aware of their people's needs.They help their people to confront the fears that hold them back.They understand their own desires and what drives their people.They leverage their unique gifts and help people find their own.They connect with their core sense of purpose and help people find theirs.The key to achieving these behaviors is asking the right questions and having conversations that connect you and your employees on the deepest human levelconversations the authors coach you on how to navigate.At a time when workplaces are struggling to build high morale and connected cultures,Leading with Heart will help leaders to unlock the best version of themselves and those around them with transformative results.No matter where you are in your career, this book is your launch point to leading with heart. By encouraging you to ignore outdated leadership hacks and embrace introspection and growth,Leading with Heartguides you to ask the right questions and find your own answers. Now you too can create a leadership game-plan that is authentic to you and brings out the best in those around you.

‘Takes both old and new leadership tactics and transforms them into strategies to use in crises’ – Eric Yuan, CEO and founder of Zoom'If you believe you have to choose between being respectful and being effective, Tough Enough will change your mind' – John Mackey, cofounder and former CEO of Whole Foods and New York Times bestselling author of Conscious CapitalismFrom two of Silicon Valley's premier executive coaches, a no-nonsense guide to building elite teams by embracing true toughness – without sacrificing your humanity.Some of today’s most successful companies are infamous for toxic, high-burnout cultures. But you don’t have to compromise your values to drive your team to greatness.In Tough Enough, executive coaches John Baird and Matt Hunter introduce the ‘Toughness Spectrum’. This counterintuitive framework helps you calibrate between the passive ‘Comfort Zone’ and the destructive ‘Hardcore Zone’ to hit the high-performance sweet spot. Drawing on decades of experience coaching top CEOs and founders at world-class organisations like Apple, Nike, and DoorDash, the authors break down seven transformative habits to help you lead with radical respect and uncompromising results.This isn't fluffy management theory. Packed with real-world stories and data-backed tools, this is the practical playbook for anyone ready to demand excellence and enforce accountability without crossing the line.Whether you are an entrepreneur scaling a startup or an executive sharpening your team’s edge, Tough Enough proves you don't have to be a jerk to build a next-generation company – but you do have to be tough enough.'A powerful reminder that excellence requires courage and that the best leaders know how to push harder, lead better, and achieve lasting results' – Lip Bu Tan, CEO of Intel Corporation'A masterclass in modern leadership . . . a practical and powerful framework for building teams that truly win' – Denise Young, former Worldwide Chief of Human Resources at Apple