John Bateman – författare

This book presents a new basis for the empirical analysis of film. Starting from an established body of work in film theory, the authors show how a close incorporation of the current state of the art in multimodal theory—including accounts of the syntagmatic and paradigmatic axes of organisation, discourse semantics and advanced ‘layout structure’—builds a methodology by which concrete details of film sequences drive mechanisms for constructing filmic discourse structures. The book introduces the necessary background, the open questions raised, and the method by which analysis can proceed step-by-step. Extensive examples are given from a broad range of films.

With this new analytic tool set, the reader will approach the study of film organisation with new levels of detail and probe more deeply into the fundamental question of the discipline: just how is it that films reliably communicate meaning?

This book presents a new basis for the empirical analysis of film. Starting from an established body of work in film theory, the authors show how a close incorporation of the current state of the art in multimodal theory—including accounts of the syntagmatic and paradigmatic axes of organisation, discourse semantics and advanced ‘layout structure’—builds a methodology by which concrete details of film sequences drive mechanisms for constructing filmic discourse structures. The book introduces the necessary background, the open questions raised, and the method by which analysis can proceed step-by-step. Extensive examples are given from a broad range of films.

With this new analytic tool set, the reader will approach the study of film organisation with new levels of detail and probe more deeply into the fundamental question of the discipline: just how is it that films reliably communicate meaning?

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning.

Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks.

Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning.

Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks.

Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Dieses Studienbuch liefert eine erste grundlegende und an praktischen Analysen orientierte Einführung in das Thema Multimodalität in deutscher Sprache. LeserInnen lernen anhand zahlreicher Fallstudien, wie Multimodalität in unterschiedlichsten Formen und Situationen begegnet und mit eigenen Methoden zur Analyse und Evaluation untersucht werden kann. Auf Grundlage kritischer Diskussionen bereits existierender Zugänge zum Thema in unterschiedlichen Disziplinen nehmen die Autoren eine problemorientierte Perspektive auf Multimodalität ein und zeigen, dass eine starke methodologische Grundlage notwendig ist, um Multimodalität als Phänomen zu verstehen und dafür qualitativ wie quantitativ valide Analysen zu entwickeln. Bereits existierende theoretische Annahmen sowohl aus dem deutschen als auch internationalen Kontext werden so mit ihrem Nutzen für die Analyse diskutiert und im Hinblick auf ihre Eignung für den im Buch entwickelten Navigator zur multimodalen Analyse evaluiert. So erarbeitet das Studienbuch das notwendige theoretische und methodologische Fundament, um LeserInnen den produktiven Umgang mit heute immer komplexer werdenden Kombinationen multimodaler Artefakte und Darbietungen zu ermöglichen.

Dieses Studienbuch liefert eine erste grundlegende und an praktischen Analysen orientierte Einführung in das Thema Multimodalität in deutscher Sprache. LeserInnen lernen anhand zahlreicher Fallstudien, wie Multimodalität in unterschiedlichsten Formen und Situationen begegnet und mit eigenen Methoden zur Analyse und Evaluation untersucht werden kann. Auf Grundlage kritischer Diskussionen bereits existierender Zugänge zum Thema in unterschiedlichen Disziplinen nehmen die Autoren eine problemorientierte Perspektive auf Multimodalität ein und zeigen, dass eine starke methodologische Grundlage notwendig ist, um Multimodalität als Phänomen zu verstehen und dafür qualitativ wie quantitativ valide Analysen zu entwickeln. Bereits existierende theoretische Annahmen sowohl aus dem deutschen als auch internationalen Kontext werden so mit ihrem Nutzen für die Analyse diskutiert und im Hinblick auf ihre Eignung für den im Buch entwickelten Navigator zur multimodalen Analyse evaluiert. So erarbeitet das Studienbuch das notwendige theoretische und methodologische Fundament, um LeserInnen den produktiven Umgang mit heute immer komplexer werdenden Kombinationen multimodaler Artefakte und Darbietungen zu ermöglichen.

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.