1 249 kr
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1 249 kr
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1 249 kr
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1 626 kr
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2 105 kr
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1 151 kr
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It includes essential information on the new rules applied to special installations or locations, such as bathrooms, swimming pool locations, camping/caravan sites, marinas, exhibition and show locations, solar photovoltaic power supply systems, and floor and ceiling heating systems, amongst others. It presents clear explanations on inspection, testing, certification and reporting, test instruments and test methods, as well as covering:
electricity, the law, standards and codes of practice; assessment of general characteristics; protection against electric shock, thermal effects, overcurrent, undervoltage and overvoltage; isolation and switching; the common rules of equipment selection; switchgear, protective devices and other equipment; wiring systems (including the external influences on them and cable installation methods); protective conductors, earthing and protective bonding; supplies for safety services; the smaller installation, and; specialised installations, such as outdoor lighting, installations in churches, multi-occupancy blocks of flats.These topics are addressed with pertinent regulation numbers, and a useful appendix lists the relevant Standards. Background guidance and worked examples are provided where appropriate.
Like the earlier editions of this text, this new edition will be a useful aid for designers, installers and verifiers of electrical installations, students of the industry wishing to gain better understanding of the many facets of electrical safety, and ‘duty holders’ as defined by the Electricity at Work Regulations 1989.
504 kr
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Cadbury''s Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world''s pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader.
This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets:
Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts.Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales.
The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
322 kr
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322 kr
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670 kr
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257 kr
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312 kr
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378 kr
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The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
378 kr
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The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
504 kr
Läs direkt efter köp
Cadbury''s Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world''s pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader.
This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets:
Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts.Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales.
The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
1 726 kr
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1 249 kr
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994 kr
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1 674 kr
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86 kr
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298 kr
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293 kr
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A new interpretation as the collegiate tomb of professional scribae
588 kr
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144 kr
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650 kr
Kommande
632 kr
Kommande
247 kr
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211 kr
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250 kr
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237 kr
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263 kr
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