John D C Little - Böcker

Brandaid

An On-line Marketing-mix Model

Brandaid

An On-line Marketing-mix Model

Market Share Theorem

Market Share Theorem

Operations Research in Marketing

What's Up

Models and Managers

The Concept of a Decision Calculus

Operations Research in Marketing

What's Up

Models and Managers

The Concept of a Decision Calculus

Synchronization of Traffic Signals by Mixed-integer Linear Programming

Synchronization of Traffic Signals by Mixed-integer Linear Programming

Method for Synchronizing Traffic Lights

Branch and Bound Methods for Combinatorial Problems

When and What to Buy--a Nested Logit Model of Coffee Purchase

MEDIAC, an On-line Media Selection System

Branch and Bound Methods for Combinatorial Problems

When and What to Buy--a Nested Logit Model of Coffee Purchase

MEDIAC, an On-line Media Selection System

Logit Model of Brand Choice Calibrated on Scanner Data

Logit Model of Brand Choice Calibrated on Scanner Data

Model of Adaptive Control of Promotional Spending

Model of Adaptive Control of Promotional Spending

Media Selection Calculus

Media Selection Calculus