John Elkington – författare

The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow.

The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others.

Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.

The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow.

The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others.

Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.

A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures, and overarching paradigm. Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability Barrier. In this book, John Elkington introduces the Zeronauts – a new breed of innovator, determined to drive problems such as carbon, waste, toxics, and poverty to zero – as well as creating the first Zeronaut Roll of Honor, spotlighting 50 pioneers in the field of zero. Zeronauts are innovating in an astonishing range of areas, tackling hugely diverse economic, social, environmental, and governance challenges. To give a sense of progress to date, we zero in on five key challenges (the 5Ps): population growth, pandemics, poverty, pollution, and proliferation.

The power of zero has been trumpeted, notably in relation to zero defects. This book spotlights key lessons learned in the field of total quality management – and introduces a five-stage "Pathways to Zero" model, running through from the Eureka! discovery moment to the point where a new way of doing things becomes endemic in the economy.

In order to move from incremental to transformative change, we must embrace wider framings, deeper insights, higher targets, and longer time scales. This book investigates some ways in which leading Zeronauts are pushing change in relevant directions, with cases drawn from a spectrum of human activity – from water profligacy to human genital mutilation. If we learn from these pioneers, the twenty-first century could be our best yet.

A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures, and overarching paradigm. Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability Barrier. In this book, John Elkington introduces the Zeronauts – a new breed of innovator, determined to drive problems such as carbon, waste, toxics, and poverty to zero – as well as creating the first Zeronaut Roll of Honor, spotlighting 50 pioneers in the field of zero. Zeronauts are innovating in an astonishing range of areas, tackling hugely diverse economic, social, environmental, and governance challenges. To give a sense of progress to date, we zero in on five key challenges (the 5Ps): population growth, pandemics, poverty, pollution, and proliferation.

The power of zero has been trumpeted, notably in relation to zero defects. This book spotlights key lessons learned in the field of total quality management – and introduces a five-stage "Pathways to Zero" model, running through from the Eureka! discovery moment to the point where a new way of doing things becomes endemic in the economy.

In order to move from incremental to transformative change, we must embrace wider framings, deeper insights, higher targets, and longer time scales. This book investigates some ways in which leading Zeronauts are pushing change in relevant directions, with cases drawn from a spectrum of human activity – from water profligacy to human genital mutilation. If we learn from these pioneers, the twenty-first century could be our best yet.

When the global economy and world order become uncertain, where do we look for a sense of where things are heading? Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. Written by a pioneer of global polling, the book is provocatively illustrated by decade-long public opinion trends across 20 countries, on subjects ranging from geopolitics, globalization, the economy, the role of companies and the UN, to changing consumer trends and the future of democracy in the 21st century.

Doug Miller, the founder and Chairman of the global research consultancy GlobeScan Inc., offers 30 never-before-released global opinion polls that inform this exposé of where the world may be headed.

This essentially optimistic book delivers a fascinating briefing on below-the-radar trends that business leaders and policy-makers follow closely and thoughtful citizens need to understand. Miller brings his topics alive with behind-the-scenes looks at the World Economic Forum in Davos, the World Social Forum in Porto Alegre (Brazil), the International Business Leaders Forum in London, the United Nations Headquarters in New York, the White House, and boardrooms around the world.

Can the World be Wrong? reveals what we really think of our leaders, businesses and policy-makers, and what this might all say about where we''re headed in the 21st century. The book is essential reading for leaders, managers, policy-makers and researchers seeking to understand the power of global opinion and the implications it may have.

When the global economy and world order become uncertain, where do we look for a sense of where things are heading? Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. Written by a pioneer of global polling, the book is provocatively illustrated by decade-long public opinion trends across 20 countries, on subjects ranging from geopolitics, globalization, the economy, the role of companies and the UN, to changing consumer trends and the future of democracy in the 21st century.

Doug Miller, the founder and Chairman of the global research consultancy GlobeScan Inc., offers 30 never-before-released global opinion polls that inform this exposé of where the world may be headed.

This essentially optimistic book delivers a fascinating briefing on below-the-radar trends that business leaders and policy-makers follow closely and thoughtful citizens need to understand. Miller brings his topics alive with behind-the-scenes looks at the World Economic Forum in Davos, the World Social Forum in Porto Alegre (Brazil), the International Business Leaders Forum in London, the United Nations Headquarters in New York, the White House, and boardrooms around the world.

Can the World be Wrong? reveals what we really think of our leaders, businesses and policy-makers, and what this might all say about where we''re headed in the 21st century. The book is essential reading for leaders, managers, policy-makers and researchers seeking to understand the power of global opinion and the implications it may have.

Originally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Green Pages reveals what Europe’s environmentalists plan to do next and how environmental pressures will threaten major markets – and at the same time opens up new opportunities for business, investment and employment. Green Pages is a fantastic reference source for green enterprise, and will be of interest to students of environmental economics.

Originally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Green Pages reveals what Europe’s environmentalists plan to do next and how environmental pressures will threaten major markets – and at the same time opens up new opportunities for business, investment and employment. Green Pages is a fantastic reference source for green enterprise, and will be of interest to students of environmental economics.