John Fortunato – författare
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2 produkter
2 produkter
Ultimate Assist
The Relationship and Broadcast Strategies of the NBA and Television Networks
Häftad, Engelska, 2002
277 kr
Skickas inom 10-15 vardagar
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.
284 kr
Tillfälligt slut
In The Commissioner, John A. Fortunato looks at how Rozelle elevated the NFL from a disparate, 12-team league in 1960 to the colossus it is today. He also critiques a number of Rozelle's more controversial decisions, such as the gambling suspensions of Alex Karras and Paul Hornung in 1963 and his decision to play games on the Sunday following the Kennedy assassination the same year. Rozelle also endured two players' strikes (one of which involved the controversial use of replacement players) and an antitrust action brought against him by the USFL. Finally, an entire chapter is devoted to his battles, both in and out of court, with Raders' owner Al Davis.