John G. Lynch Jr. – författare
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2 produkter
Research Contributions of Donald R. Lehmann to Marketing, Volume 3
Empirical Generalizations and Meta-Analysis
Inbunden, 2026
2012 kr
Lägg i varukorg
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …
Research Contributions of Donald R. Lehmann to Marketing, Volume 3
Empirical Generalizations and Meta-Analysis
E-bok, 2026
2677 kr
Lägg i varukorg
The "e;Great Thinkers in Marketing"e; series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume …
