John Oller – författare

In the darkest days of the American Revolution, Francis Marion and his band of militia freedom fighters kept hope alive for the patriot cause during the critical British "southern campaign." Employing insurgent guerrilla tactics that became commonplace in later centuries, Marion and his brigade inflicted enemy losses that were individually small but cumulatively a large drain on British resources and morale.Although many will remember the stirring adventures of the "Swamp Fox" from the Walt Disney television series of the late 1950s and the fictionalized Marion character played by Mel Gibson in the 2000 film The Patriot, the real Francis Marion bore little resemblance to either of those caricatures. But his exploits were no less heroic as he succeeded, against all odds, in repeatedly foiling the highly trained, better-equipped forces arrayed against him.In this action-packed biography we meet many colorful characters from the Revolution: Banastre Tarleton, the British cavalry officer who relentlessly pursued Marion over twenty-six miles of swamp, only to call off the chase and declare (per legend) that "the Devil himself could not catch this damned old fox," giving Marion his famous nickname; Thomas Sumter, the bold but rash patriot militia leader whom Marion detested; Lord Cornwallis, the imperious British commander who ordered the hanging of rebels and the destruction of their plantations; "Light-Horse Harry" Lee, the urbane young Continental cavalryman who helped Marion topple critical British outposts in South Carolina; but most of all Francis Marion himself, "the Washington of the South," a man of ruthless determination yet humane character, motivated by what his peers called "the purest patriotism."In The Swamp Fox, the first major biography of Marion in more than forty years, John Oller compiles striking evidence and brings together much recent learning to provide a fresh look both at Marion, the man, and how he helped save the American Revolution.

The luminous star of Mr. Smith Goes to Washington, Shane, and other classic films was, as the subtitle aptly puts it, “the actress nobody knew.” Jean Arthur (1900-91) kept her personal life private, disdained the Hollywood publicity machine, and was called “difficult” because of her perfectionism and remoteness from costars on the movie set. John Oller, a lawyer, tracked down kinsfolk and friends never before interviewed to capture the elusive personality of a free spirit best embodied in her favorite role, Peter Pan. Arthur herself might have appreciated his warm, respectful portrait. “...âAnã insightful, painstakingly researched analysis of Arthur's life and career raises the curtain on the complex, conflicted person behind the screen persona...Captures the special shine of a unique star who turned out to be a genuine eccentric.” – Chicago Tribune

Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others — and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work. With examples and illustrations that practitioners and academics alike will find understandable, they provide readers with a solid grounding in semiotics, the study of how meanings are constructed and construed in signs. In doing so Oller and Giardetti help high stakes communicators find new ways to reach and persuade others — but speak against deceit and subterfuge. They make clear that messages must be consistent with the facts, and that the most successful communicators share one special trait: integrity. A readable, research-based, up-to-date treatment of an important emerging field of study, and a carefully developed guide for practitioners and academics alike.Images That Work is about emotions, desires, ideas, and the hard objects, events, and tensional relations in the common world of space and time. It is about creating and presenting words and pictures in ways that communicate genuine substance from real people to other real people. Oller and Giardetti begin with the foundations of integrity, the glory of supreme effort, and the weaknesses of fads, fashions, and untested gut feelings. They draw examples from high stakes messages in advertising, entertainment, and other communications industries. In doing so they make clear that not only are effective messages consistent with material facts, they are also comprehensive in how they convey facts and yet concise and simple enough to fit into the time and space that consumers will devote to the message. And along the way they give readers a solid grounding in the fascinating and relatively new field of semiotics, a field that has already become well established in the academic community and which has begun to spread its influence to the world outside.