John P. Herzog – författare

Making Sense of Managerial Economics provides students with a foundational knowledge base in managerial economics, the study of how managers can leverage economics in a way that best reaches their goals by optimizing resources. Readers develop a higher level of understanding of microeconomic principles. The text also demonstrates how the mathematical assumptions presented in the study of microeconomics can be attained in the real world.Opening chapters discuss marginal analysis and optimal decision-making, linear regression and statistical methods, and the laws of supply and demand. Students learn how to perform the required math to institute price ceilings and floors, key facts about consumer behavior, and the traits of social economic efficiency. Additional topics include organizing for production, marketing in the competitive environment, output and associated costs, and the regulation and deregulation of competition. Closing chapters address risk and uncertainty, capital, and pricing.A comprehensive yet accessible resource, Making Sense of Managerial Economics is well suited for introductory courses in managerial economics.

By providing readers with a comprehensive guide to the program, the second edition of Making Sense of Microsoft Access introduces students to the awesome power of automated databases. Students discover how the use of databases can provide individuals and companies with exceptional organizational and data management capabilities. They learn how to effectively create and maintain dynamic and highly functional records directly within the program.Over the course of eight chapters, students learn how to create tables, forms, reports, and queries. They develop a keen understanding of how to manipulate, order, and analyze data via calculations, action queries, and group reporting. The text presents practical strategies for creating user friendly forms, building main menus for transaction data entry and reports, viewing and printing data of given records, using conditional macros and action buttons, and more. Throughout, students are challenged to complete exercises that put their newfound knowledge to the test. This new edition contains all new images to reflect the updated Microsoft Access interface.This book provides students with a complete, accessible startup guide for using Microsoft Access in a variety of practical contexts. It is an ideal text for courses in business, statistics, economics, finance, or any other course that introduces the use of Microsoft Access.

Making Sense of Microsoft Excel provides students with the knowledge, tools, and skillsets they need to fully understand the vast capabilities of Microsoft Excel, learn how the program functions, and apply their newfound knowledge to use the program effectively.The book begins by defining a spreadsheet, explaining the types of information that are input into one, and the maximum capacity of spreadsheets. Over the course of eight chapters, students learn how to create a spreadsheet, make a graph of the data from the sheet, use a spreadsheet to find stats about given numbers, use the monthly payment and present value functions, name cells, and create borders. Additional chapters address cell indentation, protecting spreadsheets, managing lists, creating templates, using pivot tables, using Visual Basic Programming within a spreadsheet, and more.For the second edition, images throughout the text have been replaced and updated to reflect the current appearance of Microsoft programs and interfaces. Since Microsoft programs are now a subscription-based service, the interface of the program may continue to change; however, the instructions in this book are up-to-date, even if coloration and design elements differ slightly.This highly valuable and comprehensive introduction to Microsoft Excel empowers students to use the program confidently and effectively. Making Sense of Microsoft Excel is well suited for courses in business, statistics, economics, finance, or any other course that introduces the use of Microsoft Excel.

Making Sense of Macroeconomics provides students with a comprehensive introduction to the study and application of economics at the macro level.The book begins with an in-depth overview of macroeconomics, including why we study economics, the government's role in macroeconomics, the requirements of a good economy, and more. In later chapters, students learn about the production of goods, the laws of supply and demand, inflation, employment and unemployment, and various economic theories. Additional chapters address gross domestic product, multipliers, government spending and deficits, banks and other financial institutions, and the supply and demand of money. The text closes with a chapter dedicated to international economics. The second edition features new and updated tables and images throughout the text to clarify key concepts and ensure all macroeconomics data is relevant and up-to-date. Designed to serve as a complete and highly practical guide to the discipline, Making Sense of Macroeconomics is an ideal resource for foundational courses in macroeconomics.

Making Sense of Microeconomics provides students with a comprehensive and accessible introduction to the world of microeconomics. Readers gain a solid understanding of how organizations can utilize methods to help them maximize the use of available resources.Over the course of 16 chapters, students learn about various types of economies, profitability and its cost to society, economic markets, the circular flow, and the laws of supply and demand. Dedicated chapters address utility, elasticity, efficiency and social interest, and organizing for production. Readers examine markets in the competitive environment, output and costs, demand curves, marginal revenue, supply curves, production decisions, and the regulation and deregulation of competition. Additional chapters take a closer look at labor, capital, and land in the context of microeconomics. The text closes with a chapter that presents the cost efficiency and best process methods, which are used to determine the right combination of labor, capital, and land to determine maximum output and minimal costs.The revised edition features new tables to better illustrate key concepts presented within the text.Highly approachable and written for students new to the discipline, Making Sense of Microeconomics is an excellent resource for foundational courses in finance and economics.