The Persona Lifecycle is a field guide exclusively focused on interaction design''s most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn''t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers.Features* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods.* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one.

The book discusses the five phases of persona lifecycle:

Family planning - Basic ideas and a few tools that will help one get organized Conception and gestation - Step-by-step instructions to move from assumptions to completed personas Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one.The book discusses the five phases of persona lifecycle:- Family planning — Basic ideas and a few tools that will help one get organized- Conception and gestation — Step-by-step instructions to move from assumptions to completed personas- Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time- Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle- Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one- Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI- Invaluable guide that gives you a quick reference for incorporating personas into a product development process- Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

In 1995, George Haggerty and Bonnie Zimmerman’s landmark volume Professions of Desire: Lesbian and Gay Studies in Literature—followed by William Spurlin’s Lesbian and Gay Studies and the Teaching of English (2000)—began addressing the esoteric discussions complicating the intersections among gender, sexuality, and other identity constructs within the English classroom. Given the perpetuation of heteronormativity in the educational system, Haggerty encourages instructors to help LGBT students "learn about the politics of oppression in their own lives as well as in the cultural context that, after all, determines what they mean when they call themselves lesbian or gay."Approaches to Teaching LGBT Literature is designed to help teachers address what it means to teach LGBT literature. How can pre-service teacher educators prepare their students to teach LGBT literature? How should teachers introduce different bodies of students to these texts? Those interested in starting LGBT-themed courses and/or thinking about how LGBT literatures might fit into the broader undergraduate curriculum will benefit from this scholarship addressing the history and evolution of LGBT literature courses in different contexts and providing a diverse set of example courses, projects, and activities that would help an array of faculty to implement such courses on their campuses.

Where others have explored the teaching of LGBTQ literature courses, Curricular Innovations: LGBTQ Literatures and the New English Studies explores the impact that queer writers and their works are having across the broader undergraduate curriculum of English departments, as well as beyond those department spaces. While courses that focus on queer texts provide more space for students to think about the complexities of queer lives, this book breaks out of the specialized LGBTQ classroom to consider how we might also restructure and reframe a diverse set of undergraduate courses by paying attention to the contributions that LGBTQ writers make. Beyond simply including a text or two to represent "difference," contributors to this volume take a more structural approach in order to demonstrate ways of theming or designing courses around language, desire, and sexuality. They also demonstrate what happens when queer texts are given freedom to shape other classroom spaces, discussions, and reading/writing practices. This collection offers a practical intervention into conversations about the purposes and places of LGBTQ literatures by making good on the challenges that queer theories have posed to higher education over the last forty years.

The Persona Lifecycle is a field guide exclusively focused on interaction design''s most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn''t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers.Features* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods.* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one.

The book discusses the five phases of persona lifecycle:

Family planning - Basic ideas and a few tools that will help one get organized Conception and gestation - Step-by-step instructions to move from assumptions to completed personas Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one.The book discusses the five phases of persona lifecycle:- Family planning — Basic ideas and a few tools that will help one get organized- Conception and gestation — Step-by-step instructions to move from assumptions to completed personas- Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time- Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle- Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one- Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI- Invaluable guide that gives you a quick reference for incorporating personas into a product development process- Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

In 1995, George Haggerty and Bonnie Zimmerman’s landmark volume Professions of Desire: Lesbian and Gay Studies in Literature—followed by William Spurlin’s Lesbian and Gay Studies and the Teaching of English (2000)—began addressing the esoteric discussions complicating the intersections among gender, sexuality, and other identity constructs within the English classroom. Given the perpetuation of heteronormativity in the educational system, Haggerty encourages instructors to help LGBT students "learn about the politics of oppression in their own lives as well as in the cultural context that, after all, determines what they mean when they call themselves lesbian or gay."Approaches to Teaching LGBT Literature is designed to help teachers address what it means to teach LGBT literature. How can pre-service teacher educators prepare their students to teach LGBT literature? How should teachers introduce different bodies of students to these texts? Those interested in starting LGBT-themed courses and/or thinking about how LGBT literatures might fit into the broader undergraduate curriculum will benefit from this scholarship addressing the history and evolution of LGBT literature courses in different contexts and providing a diverse set of example courses, projects, and activities that would help an array of faculty to implement such courses on their campuses.

Where others have explored the teaching of LGBTQ literature courses, Curricular Innovations: LGBTQ Literatures and the New English Studies explores the impact that queer writers and their works are having across the broader undergraduate curriculum of English departments, as well as beyond those department spaces. While courses that focus on queer texts provide more space for students to think about the complexities of queer lives, this book breaks out of the specialized LGBTQ classroom to consider how we might also restructure and reframe a diverse set of undergraduate courses by paying attention to the contributions that LGBTQ writers make. Beyond simply including a text or two to represent "difference," contributors to this volume take a more structural approach in order to demonstrate ways of theming or designing courses around language, desire, and sexuality. They also demonstrate what happens when queer texts are given freedom to shape other classroom spaces, discussions, and reading/writing practices. This collection offers a practical intervention into conversations about the purposes and places of LGBTQ literatures by making good on the challenges that queer theories have posed to higher education over the last forty years.