Jonathan Baker - Böcker

This book is a practical guide to all aspects of modern journalism for anyone seeking to study for the National Council for the Training of Journalists (NCTJ) Diploma in Journalism and become a qualified journalist in the UK.Written in collaboration with the NCTJ, Essential Journalism outlines everything you need to know about the journalism industry today, from its ethical framework to its practice across print, television, radio, online and social media. It looks at the core principles and the skills that are required of journalists across all platforms, helping students develop an overall understanding of the business and examining the application and adaptation of traditional best practice to the demands of the digital age. This is a unique one-stop shop for anyone who wants to understand the nature and purpose of journalism, and how it is changing and evolving in today’s digital newsrooms.This book is a core resource for journalism trainees and undergraduates, as well as for seasoned practitioners and lecturers.

Offering a practical guide to all aspects of modern journalism, Essential Journalism is a key resource for anyone wishing to become a qualified journalist in the UK, and in particular, those studying for the National Council for the Training of Journalists (NCTJ) Diploma.This second edition of Essential Journalism, written in collaboration with the NCTJ, covers everything you need to know about journalism today – its character, its ethical framework, and its practice across print, television, radio, online and social media. New and revised material includes the impact and application of AI, changing consumer habits, new working practices, safety and resilience for journalists, and developments in verification and the exposure of fake news. Rooted in the core principles that apply to journalists across all platforms, this book helps students develop an overall comprehension of the industry and understand the application and adaptation of traditional best practice to the demands of the digital age.This book is intended principally for journalism trainees and students but will also be a valuable resource for seasoned practitioners and lecturers.

Offering a practical guide to all aspects of modern journalism, Essential Journalism is a key resource for anyone wishing to become a qualified journalist in the UK, and in particular, those studying for the National Council for the Training of Journalists (NCTJ) Diploma.This second edition of Essential Journalism, written in collaboration with the NCTJ, covers everything you need to know about journalism today – its character, its ethical framework, and its practice across print, television, radio, online and social media. New and revised material includes the impact and application of AI, changing consumer habits, new working practices, safety and resilience for journalists, and developments in verification and the exposure of fake news. Rooted in the core principles that apply to journalists across all platforms, this book helps students develop an overall comprehension of the industry and understand the application and adaptation of traditional best practice to the demands of the digital age.This book is intended principally for journalism trainees and students but will also be a valuable resource for seasoned practitioners and lecturers.

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

The Year We (Nearly) Won the League charts one of the closest ever top-flight title battles in English football. It was 1974/75 and with just four games to go, no fewer than ten clubs had a chance of winning. One was Stoke City, fielding the best team they had ever had. This book follows Stoke as they rise to the top spot, only to fall at the final hurdle. You'll discover the unorthodox methods of Tony Waddington, a manager with an eye for talent and a flair for sensational signings. Some of them are legends of English football: Banks, Hurst, Hudson and Shilton. This campaign was the final glorious hurrah of that team, before the club met near bankruptcy and relegation. Half a century on, the players themselves recall a time when hearts - and legs - were broken, when the football flowed and the drink did too. Although the focus is on one club, this story of Stoke's 'nearly men' will resonate with every fan whose team has promised much, but never quite scaled the summit.