Examining ideas ranging from world systems theory to postmodernism, Jonathan Friedman investigates the relations between the global and the local, to show how cultural fragmentation and modernist homogenization are equally constitutive trends of global reality. With examples taken from a rich variety of theoretical sources, ethnographic accounts of historical eras, the analysis ranges across the cultural formations of ancient Greece, contemporary processes of Hawaiian cultural identification and Congolese beauty cults. Throughout, the author examines the interdependency of world market and local cultural transformations, and demonstrates the complex interrelations between globally structured social processes and the organization of identity.

Jonathan Friedman also documents the development and significance of a global perspective in an anthropology that illuminates a wide variety of domains from prehistory to world hegemony. In so doing, he interrogates the emergence of the concept of culture and suggests that anthropology itself is best understood within the trajectory of modernity.

This provocative work offers an anthropological analysis of the phenomenon of political correctness, both as a general phenomenon of communication, in which associations in space and time take precedence over the content of what is communicated, and at specific critical historical conjunctures at which new elites attempt to redefine social reality. Focusing on the crises over the last thirty years of immigration and multiculturalist politics in Sweden, the book examines cases, some in which the author was himself involved, but also comparative material from other countries.

Examining ideas ranging from world systems theory to postmodernism, Jonathan Friedman investigates the relations between the global and the local, to show how cultural fragmentation and modernist homogenization are equally constitutive trends of global reality. With examples taken from a rich variety of theoretical sources, ethnographic accounts of historical eras, the analysis ranges across the cultural formations of ancient Greece, contemporary processes of Hawaiian cultural identification and Congolese beauty cults. Throughout, the author examines the interdependency of world market and local cultural transformations, and demonstrates the complex interrelations between globally structured social processes and the organization of identity.

Jonathan Friedman also documents the development and significance of a global perspective in an anthropology that illuminates a wide variety of domains from prehistory to world hegemony. In so doing, he interrogates the emergence of the concept of culture and suggests that anthropology itself is best understood within the trajectory of modernity.

This provocative work offers an anthropological analysis of the phenomenon of political correctness, both as a general phenomenon of communication, in which associations in space and time take precedence over the content of what is communicated, and at specific critical historical conjunctures at which new elites attempt to redefine social reality. Focusing on the crises over the last thirty years of immigration and multiculturalist politics in Sweden, the book examines cases, some in which the author was himself involved, but also comparative material from other countries.