Jonathan Gordon – författare

Part of the bestselling Emergencies in ... series, Emergencies in Sports Medicine is the ideal book for any doctor to keep in their kitbag or locker. This essential easy-to-use guide provides guidance on the immediate care for patients with sporting injuries. The portable format, practical approach and easy-reference layout mean that information can be rapidly found in emergency situations.Covering every type of sporting emergency from head injuries to altitude sickness, this crucial volume appeals to a wide audience, from the doctor involved directly in sports medicine to the doctor who occasionally watches their children play sport and is concerned that they will occasionally be called upon to give medical advice. It will also appeal to allied health professionals involved in any aspect of sport. The book will also help organizers to plan in advance for larger sportingevents.

Part of the bestselling Emergencies in ... series, Emergencies in Sports Medicine is the ideal book for any doctor to keep in their kitbag or locker. This essential easy-to-use guide provides guidance on the immediate care for patients with sporting injuries. The portable format, practical approach and easy-reference layout mean that information can be rapidly found in emergency situations.Covering every type of sporting emergency from head injuries to altitude sickness, this crucial volume appeals to a wide audience, from the doctor involved directly in sports medicine to the doctor who occasionally watches their children play sport and is concerned that they will occasionally be called upon to give medical advice. It will also appeal to allied health professionals involved in any aspect of sport. The book will also help organizers to plan in advance for larger sportingevents.

Drive marketing ROI with an investor''s mindset and a proven toolkit

Top marketers today don''t shy away from financial accountability. In fact, they actively seek to account for the return on their companies'' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor''s mindset, and it deals with the most pressing marketing performance questions.

This isn''t a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight.

Learn how to:

Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements

Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvementsMarketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

Drive marketing ROI with an investor''s mindset and a proven toolkit

Top marketers today don''t shy away from financial accountability. In fact, they actively seek to account for the return on their companies'' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor''s mindset, and it deals with the most pressing marketing performance questions.

This isn''t a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight.

Learn how to:

Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements

Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.