Jonathan Liu - Böcker
Visar alla böcker från författaren Jonathan Liu. Handla med fri frakt och snabb leverans.
3 produkter
3 produkter
625 kr
Skickas inom 3-6 vardagar
Pricing for Strategic Managers
The Theory and Practice of Implementing Pricing Decisions
Inbunden, Engelska, 2025
1 094 kr
Skickas inom 10-15 vardagar
While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete.
Essential B2B Marketing Strategies
Theories, Cases and Concepts for a Contemporary World
Häftad, Engelska, 2025
656 kr
Skickas inom 7-10 vardagar
This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing – the evolution, theories, concepts, and the external environment – that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment.Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.