Jonathan London – författare

The consummate sales pro helps entrepreneurs and their salespeople improve results by selling more goods or services more consistently—and at higher price points and greater margins.Unlike most sales books, which address a piece or "moment" of the sales process (like negotiating or presenting), The Entrepreneur's Guide to Selling addresses selling as a holistic process. As award-winning sales pro Jonathan London demonstrates, each stage of the sales process positively or negatively affects the next. Following his selling principles will improve sales for any product or service, no matter how small or large the company.In this unique and practical book, London shows readers how to do the things that matter. Get a jump on the competition by starting out in the right place. Make people feel comfortable so they are more receptive to you. Explain benefits from technical, business/financial, and individual/company perspectives. Create solutions for customers that help differentiate the offer. Prospect using the Internet, Web 2.0, and other technologies. Deal with stress and rejection. Eliminate or soften objections to accelerate sales cycles and facilitate negotiations. Handle the most common negotiation issues or tactics.Illustrations

The consummate sales pro helps entrepreneurs and their salespeople improve results by selling more goods or services more consistently—and at higher price points and greater margins.Unlike most sales books, which address a piece or "moment" of the sales process (like negotiating or presenting), The Entrepreneur's Guide to Selling addresses selling as a holistic process. As award-winning sales pro Jonathan London demonstrates, each stage of the sales process positively or negatively affects the next. Following his selling principles will improve sales for any product or service, no matter how small or large the company.In this unique and practical book, London shows readers how to do the things that matter. Get a jump on the competition by starting out in the right place. Make people feel comfortable so they are more receptive to you. Explain benefits from technical, business/financial, and individual/company perspectives. Create solutions for customers that help differentiate the offer. Prospect using the Internet, Web 2.0, and other technologies. Deal with stress and rejection. Eliminate or soften objections to accelerate sales cycles and facilitate negotiations. Handle the most common negotiation issues or tactics.

A little boy climbs into bed with a book and starts counting the train cars in it, between the engine and caboose. “Ten sleepy cars going clickety-clack,” reads the refrain. But as the boy counts cars and gets sleepier and sleepier, his room looks more and more like one of the train cars from his book - the sleeping car, of course!Rhythmically told by the author of the Froggy books, Sleep Train is also stunning to look at. 3D illustrator, Lauren Eldridge, has sculpted an entire train full of intricate details. Part bedtime story, part counting book, part children’s fantasy, Sleep Train is a magical ride to dreamland.