Jonathan Taplin – författare

A Financial Times 'Best Thing I Read This Year' 2017LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARDGoogle. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content – the artists, writers and musicians – are finding they can no longer survive in this unforgiving economic landscape. But it didn’t have to be this way. In Move Fast and Break Things, Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the entrepreneurs like Peter Thiel and Larry Page who founded these all-powerful companies. Their unprecedented growth came at the heavy cost of tolerating piracy of books, music and film, while at the same time promoting opaque business practices and subordinating the privacy of individual users to create the surveillance marketing monoculture in which we now live.It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. With this reallocation of money comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from creators to platforms could have been achieved and why it has gone unchallenged for so long.And if you think that’s got nothing to do with you, their next move is to come after your jobs. Move Fast and Break Things is a call to arms, to say that is enough is enough and to demand that we do everything in our power to create a different future.

A Financial Times 'Best Thing I Read This Year' LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARDGoogle. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content – the artists, writers and musicians – are finding they can no longer survive in this unforgiving economic landscape. But it didn’t have to be this way. In Move Fast and Break Things, Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the entrepreneurs like Peter Thiel and Larry Page who founded these all-powerful companies. Their unprecedented growth came at the heavy cost of tolerating piracy of books, music and film, while at the same time promoting opaque business practices and subordinating the privacy of individual users to create the surveillance marketing monoculture in which we now live.It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. With this reallocation of money comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from creators to platforms could have been achieved and why it has gone unchallenged for so long.And if you think that’s got nothing to do with you, their next move is to come after your jobs. Move Fast and Break Things is a call to arms, to say that is enough is enough and to demand that we do everything in our power to create a different future.

"[Jonathan Taplin] was the one who made Mean Streets and The Last Waltz possible, for which I will always be grateful. We had quite a few adventures on both projects, and they’re all chronicled in this memoir of his colorful life in show business." —Martin Scorsese"The Magic Years reads like a Magical Mystery Tour of music, loss, beauty, family, justice, and social upheaval." —Rosanne CashJonathan Taplin’s extraordinary journey has put him at the crest of every major cultural wave in the past half century: he was tour manager for Bob Dylan and the Band in the ’60s, producer of major films in the ’70s, an executive at Merrill Lynch in the ’80s, creator of the Internet’s first video-on-demand service in the ’90s, and a cultural critic and author writing about technology in the new millennium. His is a lifetime marked not only by good timing but by impeccable instincts—from the folk scene to Woodstock, Hollywood’s rebellious film movement, and beyond. Taplin is not just a witness but a lifelong producer, the right-hand man to some of the greatest talents of both pop culture and the underground.With cameos by Janis Joplin, Jimi Hendrix, Eric Clapton, Martin Scorsese, and countless other icons, The Magic Years is both a rock memoir and a work of cultural criticism from a key player who watched a nation turn from idealism to nihilism. Taplin offers a clear-eyed roadmap of how we got here and makes a convincing case for art’s power to deliver us from “passionless detachment” and rekindle our humanism.

'A wake-up call ... fascinating' Scott Galloway, author of The Four'Please read this' Jaron Lanier, author of Ten Arguments For Deleting Your Social Media From the author of Move Fast and Break Things comes a withering takedown of four billionaires (from Andreessen to Zuckerberg) who are selling us fantasies while the world burns.At a time when multiple crises are compounding to create epic inequality, four billionaires are hyping schemes that are designed to divert our attention away from issues that really matter. Each scheme - from the metaverse to cryptocurrency, space travel and transhumanism - is an existential threat in moral, political, and economic terms.In The End of Reality¸ Jonathan Taplin shines a light on the enormous cultural power of Peter Thiel, Elon Musk, Mark Zuckerberg, and Marc Andreessen, questioning whether we want our society to be run by people who receive blood transfusions to stay young. Will we really want our children anywhere near the metaverse? Do we trust Musk to rule over Mars?Tech monopolies have hollowed out the middle class and brought unbounded public acrimony. Meanwhile, enormous amounts of taxpayer money are funnelled into dystopian ventures, the benefits of which accrue to billionaires. The End of Reality is both a scathing critique of the warped worldview of a tiny minority and a vision of a truly regenerative economics to build a sustainable society with healthy growth and full employment.