Jordan Morrow – författare

Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture. Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary. This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

FINALIST: Next Generation Indie Book Awards 2024 - Education/Academic Non-FictionBe Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making. Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.

This new book from bestselling author Jordan Morrow empowers data professionals to work and operate more effectively in an organizational setting, equipping them with key business knowledge and skills.It is vital for data professionals to understand the business needs and outcomes of the organizations they work for and collaborate effectively with non-technical colleagues. Business 101 for the Data Professional is the definitive guide for data professionals looking to upskill their organizational effectiveness and enhance their career prospects. From business strategy to different business areas such as product, marketing, sales and operations to data monetization and value, the book explains how these contribute to the business, and, crucially, the role that data plays in supporting them. Business 101 for the Data Professional explores how to navigate key challenges and pitfalls of data in business, such as bias, misuse of data and the balancing of data and technical debt. It shows how to build networking, influencing and relationship building skills and outlines the key principles of strong communication and data storytelling, explaining how these can be used to engage effectively with internal and external stakeholders such as clients. It is supported by examples, summaries of key learnings, and exercises at the end of each chapter to help readers detail their progress and map out their goals.

WINNER: International Book Awards 2023 - Business: Technology (1st edition) Not everyone needs to be a data scientist, but everyone should be data literate in a fast-moving world that brings new technological developments every day. It is not enough for a business to have the best data if those using it don''t understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without needing a data science degree. With learnings to show development and real-world examples from industries implementing data literacy skills, this new edition includes groundbreaking insights into the future of data and AI. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions.

Build the data and AI skills needed to succeed in a rapidly evolving digital economy.Data and AI Skills is a practical guide for anyone who wants to understand, apply, and operationalize data and AI in real business contexts. As organizations accelerate adoption, the ability to interpret data, evaluate AI use cases, and apply human judgment is now a core professional capability, not a specialist skill.Written by international bestselling author Jordan Morrow, a global thought leader in data and AI literacy, this book provides a structured approach to developing your skills. It bridges the gap between theory and application, helping you move from awareness to confident execution in your day-to-day role.Youll learn how to:- Build practical frameworks for working with data and AI- Define and prioritize high-impact AI use cases- Apply critical thinking to data and AI - Translate insights into clear business actions- Combine human judgment with AI capabilities effectivelyCutting through hype and complexity, this book equips you to build lasting capability, improve decision quality, and stay relevant as data and AI reshape the future of work.Themes include: data literacy, AI skills, business analytics, digital transformation, data-driven decision making