José M. Álvarez-Monzoncillo – författare
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2 produkter
Dynamics of Influencer Marketing
A Multidisciplinary Approach
Av José M. Álvarez-Monzoncillo
Inbunden, 2022
2512 kr
Lägg i varukorg
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What …
Dynamics of Influencer Marketing
A Multidisciplinary Approach
Av José M. Álvarez-Monzoncillo
Häftad, 2024
667 kr
Lägg i varukorg
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What …
