Jose Marti – författare

In 1890, the great Cuban revolutionary leader Jose Marti wrote his most famous poetry, Versos Sencillos, in a small town called Haines Falls in the Catskill Mountains of New York. Sincere and intensely personal in tone, these verses form a unique autobiographical expression yet have world-wide appeal.This dual-language edition of Versos Sencillos offers both the Spanish-language original and a graceful English translation of each poem in the collection. The translation follows the original rhyme scheme where feasible but deliberately chooses meaning over form, staying true to mood and method. In addition to notes on the poems, this edition also includes the particulars of translation and provides a background for the composition of the verses, features lacking in earlier translations. An index of first lines, both English and Spanish, is included.Instructors considering this book for use in a course may request an examination copy here.

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Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.