Josh Kaufman – författare

'A business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real BusinessThis revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.'File this book under: NO EXCUSES' Seth Godin, author of Purple Cow and Linchpin'Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended' Ben Casnocha, author of My Start-Up Life

10th Anniversary edition * Completely revised and updated * over 800,000 copies sold ARE YOU TEMPTED TO GO TO BUSINESS SCHOOL? SAVE YOUR MONEY AND READ THE PERSONAL MBA INSTEAD.This bestselling business classic gives you everything you need to transform your business and your career.An MBA at a top business school is an enormous investment in time and cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products and marketing to the nuances of teamwork and systems, this book distils everything you need to know to take on the MBA graduates and win.'File this book under: NO EXCUSES' Seth Godin'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game' Kevin Kelly, founder of Wired

'Lots of books promise to change your life. This one actually will' Seth Godin, bestselling author of Purple CowHave you always wanted to learn a new language? Play an instrument? Launch a business? What's holding you back from getting started? Are you worried about the time it takes to acquire new skills - time you can't spare?------------------------------------------------Pick up this book and set aside twenty hours to go from knowing nothing to performing like a pro. That's it.Josh Kaufman, author of international bestseller The Personal MBA, has developed a unique approach to mastering anything. Fast.'After reading this book, you'll be ready to take on any number of skills and make progress on that big project you've been putting off for years' Chris Guillebeau, bestselling author of Un-F*ck Yourself 'All that's standing between you and playing the ukulele is your TV time for the next two weeks' Laura Vanderkam, author of What the Most Successful People Do Before Breakfast

'Lots of books promise to change your life. This one actually will' Seth Godin, bestselling author of Purple CowHave you always wanted to learn a new language? Play an instrument? Launch a business? What's holding you back from getting started? Are you worried about the time it takes to acquire new skills - time you can't spare?------------------------------------------------Pick up this book and set aside twenty hours to go from knowing nothing to performing like a pro. That's it.Josh Kaufman, author of international bestseller The Personal MBA, has developed a unique approach to mastering anything. Fast.'After reading this book, you'll be ready to take on any number of skills and make progress on that big project you've been putting off for years' Chris Guillebeau, bestselling author of Un-F*ck Yourself'All that's standing between you and playing the ukulele is your TV time for the next two weeks' Laura Vanderkam, author of What the Most Successful People Do Before Breakfast

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. The Personal MBA explains concepts such as: The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you''re asking. 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? True leaders aren''t made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Avtor knigi, Dzhosh Kaufman, utverzhdaet, chto za 20 chasov pravil''no organizovannyh zanyatij mozhno nauchit''sya lyubomu delu. Luchshee dokazatel''stvo tomu — on sam. Samouchka, ne poluchivshij klassicheskogo biznes-obrazovaniya, Dzhosh — uspeshnyj predprinimatel'', vydayushchijsya biznes-trener, osnovatel'' i rukovoditel'' internet-proekta PersonalMBA.com. Razrabotannyj im metod universalen. Hotite izuchit'' inostrannyj yazyk, sochinit'' roman, napisat'' portret, otkryt'' sobstvennoe delo ili osvoit'' azy upravleniya samoletom? Potrat''te na obuchenie vsego 20 chasov, i vy budete potryaseny rezul''tatami.Kniga ranee vyhodila pod nazvaniem "Pervye 20 chasov"