JP Kuehlwein – författare
Visar alla böcker från författaren JP Kuehlwein. Handla med fri frakt och snabb leverans.
6 produkter
Rethinking Prestige Branding
Secrets of the Ueber-Brands
Av Wolfgang Schaefer, JP Kuehlwein
Häftad, 2015
441 kr
Lägg i varukorg
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or …
Rethinking Prestige Branding
Secrets of the Ueber-Brands
Av Wolfgang Schaefer, JP Kuehlwein
E-bok, 2015
504 kr
Lägg i varukorg
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci''s approach to marketing have in common with Nespresso''s? And why do some people pay a relative fortune for Renova toilet paper or …
Rethinking Prestige Branding
Secrets of the Ueber-Brands
Av Wolfgang Schaefer, JP Kuehlwein
Inbunden, 2016
1409 kr
Lägg i varukorg
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or …
Brand Elevation
Lessons in Ueber-Branding
Av Wolfgang Schaefer, JP Kuehlwein
Häftad, 2021
533 kr
Lägg i varukorg
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a …
Brand Elevation
Lessons in Ueber-Branding
Av Wolfgang Schaefer, JP Kuehlwein
E-bok, 2021
608 kr
Lägg i varukorg
How can a brand become one of those peerless ''Ueber-Brands'' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop …
Brand Elevation
Lessons in Ueber-Branding
Av Wolfgang Schaefer, JP Kuehlwein
Inbunden, 2021
1698 kr
Lägg i varukorg
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a …
