Judi Atkins – författare

Through a rhetorical analysis, this book explores how the parties in a coalition government create a united public front while preserving their distinct identities. After proposing an original framework based on the ‘new rhetoric’ of Kenneth Burke, the author charts the path from the inconclusive outcome of the 2010 UK general election and the formation of the Conservative-Liberal Democrat coalition to the dissolution of the partnership in the run-up to May 2015. In doing so, she sheds valuable light on the parties’ use of rhetoric to manage the competing dynamics of unity and distinctiveness in the areas of higher education, constitutional reform, the European Union and foreign policy. This unique and highly-accessible analysis will be of interest to a wide audience, including scholars and students of rhetoric, British politics and coalition studies. 

This book brings together a team of specialists to explore why some left-wing politicians are able to communicate their message effectively, whereas others struggle to connect with the public. To address this question, it analyses the rhetoric and narratives employed by figures from British and Welsh Labour, the Green Party, the Scottish National Party and the radical left, as well as the anti-austerity movement. In doing so, the collection offers insights into why the performances of political actors such as Carwyn Jones and Nicola Sturgeon resonate with a wide audience, whereas some - like Jeremy Corbyn - have limited appeal beyond the party faithful. The volume provides an accessible examination of the language and ideas of the UK left, while offering a novel perspective on the challenges currently facing the Labour Party. It will therefore appeal to a wide readership, including scholars and students of rhetoric, ideology, political leadership, and British politics.