Jules Boykoff – författare

The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media.

Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.

The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media.

Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.

‘Athletes first’ is a slogan the International Olympic Committee often touts, but the reality is very different, as pre-eminent Olympics expert Jules Boykoff shows in this book. While the world’s attention is riveted by the triumphs and tribulations on their screens, there is much that goes on behind the scenes that is deeply troubling: athletes are increasingly voicing concerns over physical, mental, and sexual abuse, and they are collectively expressing grievances around equity and human rights.

Outside the stadiums, problems range from the democratic deficit and corruption surrounding the awarding of the Games, to displacement of people and gentrification of neighbourhoods to make way for Olympic venues, to the environmental damage that Olympic construction inflicts and then tries to greenwash away.

Boykoff tells us that radical steps are required if the Games are to be fixed and only then will they be truly ‘athletes first’.

‘Athletes first’ is a slogan the International Olympic Committee often touts, but the reality is very different, as pre-eminent Olympics expert Jules Boykoff shows in this book. While the world’s attention is riveted by the triumphs and tribulations on their screens, there is much that goes on behind the scenes that is deeply troubling: athletes are increasingly voicing concerns over physical, mental, and sexual abuse, and they are collectively expressing grievances around equity and human rights.

Outside the stadiums, problems range from the democratic deficit and corruption surrounding the awarding of the Games, to displacement of people and gentrification of neighbourhoods to make way for Olympic venues, to the environmental damage that Olympic construction inflicts and then tries to greenwash away.

Boykoff tells us that radical steps are required if the Games are to be fixed and only then will they be truly ‘athletes first’.