Jules Miller – författare

Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world.

Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t. 

The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.

Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world.Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t. The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.

Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world.

Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t. 

The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.

Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of South Central Los Angeles, course: Marketing Management, language: English, abstract: Marketing Information Systems support marketing management in strategic, control and operational decision-making. A Marketing Information System has four main components: Internal Reporting System, Marketing Research Systems, Intelligence Systems and Marketing Models. An organization should have an Internal Reporting System that allows it to gather information on its daily operations in order to find out customers' patterns to pinpoint their wants, preferences and behavior. Marketing Intelligence implies regularly collecting information so as to get to know what is going on in the economic and business environment. It can be used within the scope of ethics and legality to know consumers' thinking and perception about the company and its products or services. Marketing Models help in interpreting information to support decision making but caution is needed so as to avoid overestimation or underestimation in forecasting that can lead to bad decisions. Mathematical figures should not overshadow human behavior especially the dynamics of consumer behavior. If a company cannot answer a marketing question using its Internal Reporting System, Marketing Intelligence and Marketing Models, the last resort is Marketing Research. Unlike Marketing Intelligence which is less specific in its purposes and conducted by a manager, Marketing Research is more specific in its purposes and is conducted by marketing researchers. It can be used to hear customers' voice in regards with their wants, preferences and behavior so as allow marketing manager make adequate decisions.

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of South Central Los Angeles, course: International Marketing, language: English, abstract: The euro was established in the wake of economic integration whereby a single currency would help to reduce fluctuation risks and to eliminate exchange costs while strengthening the single market for a more European Union stable economy and more geopolitical power. That landmark change has offered more opportunities for global marketing due to increased economic stability and growth, more integrated financial markets whereby foreign direct investment and cross-border marketing have been promoted. But, price transparency brought about due to the single currency has presented challenges to global marketing including grey marketing and transfer pricing issues in addition to national regulatory obstacles that have been making difficult penetration in the Euro zone service sector.

Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of South Central Los Angeles, course: Consumer Behavior, language: English, abstract: Unless sellers recognize consumers' preferences, they would not be in a position to win the hearts of the customers. This is because consumers are interested in products and services which correspond to their beliefs and with which they can identify themselves. This justifies how studying consumer behavior using the lifestyle approach is relevant. One of lifestyle approaches is Lifestyle And Values (VALS) which is a system that explicitly links personality traits and purchase behavior to show that people express their personalities through their behaviors. Such an approach would help marketers and business owners to effectively segment markets, well define their businesses, well position their brands and design and implement appropriate marketing strategies so as to meet targeted segment's needs, wants, beliefs, expected outcomes, purchasing habits and occasions. Thus, by the help of VALS, I was able to define my business as "e;retail selling fashionable second hand casual clothes for men and women between the ages of 18 and 25 in Rwanda who are fashion conscious and want to look good and having sufficient disposable income to buy them"e;. In order words related to VALS terminology, my business will focus on the experiencers segment.

Essay from the year 2011 in the subject Business economics - Trade and Distribution, grade: A, University of South Central Los Angeles, course: E-Business, language: English, abstract: In order to reassure online consumers that their transactions are secure and their credit information is safe, governments, merchants, and computer system vendors need to promote the culture of security in e-commerce. Governments need to educate people on security issues and to give up-to-date information on the way of protecting themselves against attacks. Governments need also to set up e-commerce laws and to enforce them so as to take appropriate measures against cyber crime. Merchants need to purchase more sophisticated version of software applications that have strong encryption, firewalls and other security tools. They also need to set up within their business organizations policies regarding security of information systems and should include statements on privacy and security in their websites text and graphics so as to assure online consumers. Vendors of computer systems should acknowledge that they need to be part of the solution to e-commerce security problems. Thus, they need to develop new techniques and new products so as to cope with current and future hackers' attacks. Through such commitment, safety and privacy will be promoted in e-commerce.

Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of South Central Los Angeles, course: Principles of Marketing , language: English, abstract: Market segmentation allows an enterprise to identify the race-the segment-it can win with its car. Once a segmented to be targeted has been identified, appropriate configuration of the offer through the marketing mix will help the company gain the marketing advantage with the right product at the right place and promoted in the right way. As markets are not static but dynamic, competitiveness relies also on the capability of the company to be alert to changes affecting the target segment in order to adapt the 4Ps accordingly and at the same time to ensure production differentiation.