Julia Katharina Weindel – författare
Visar alla böcker från författaren Julia Katharina Weindel. Handla med fri frakt och snabb leverans.
1 produkt
1 produkt
Retail Brand Equity and Loyalty
Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Häftad, Engelska, 2016
534 kr
Skickas inom 10-15 vardagar
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.