Julia Katharina Weindel – författare

Visar alla böcker från författaren Julia Katharina Weindel. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Retail Brand Equity and Loyalty

   Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

   Av Julia Katharina Weindel

   Häftad, 2016

   552 kr

   Lägg i varukorg

   Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger …

2. 

   Retail Brand Equity and Loyalty

   Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

   Av Julia Katharina Weindel

   E-bok, 2016

   755 kr

   Lägg i varukorg

   Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger …