Julia Sinnig – författare
Visar alla böcker från författaren Julia Sinnig. Handla med fri frakt och snabb leverans.
2 produkter
Role of Origin of Fame in Influencer Branding
A Comparative Analysis of German and Russian Consumers
Av Julia Sinnig
Häftad, 2019
535 kr
Lägg i varukorg
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a …
Role of Origin of Fame in Influencer Branding
A Comparative Analysis of German and Russian Consumers
Av Julia Sinnig
E-bok, 2019
713 kr
Lägg i varukorg
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a …
