Julia Sinnig - Böcker
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Role of Origin of Fame in Influencer Branding
A Comparative Analysis of German and Russian Consumers
Häftad, Engelska, 2019
518 kr
Skickas inom 10-15 vardagar
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers.