Julian Michael Hodson - Böcker
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1 produkt
1 produkt
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
A Structural Model of Leisure Visitors’ Destination Brand Associations
Häftad, Engelska, 2021
1 202 kr
Skickas inom 10-15 vardagar
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective.