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Julian Michael Hodson – författare

Visar alla böcker från författaren Julian Michael Hodson. Handla med fri frakt och snabb leverans.

2 produkter

  1. Julian Michael Hodson - Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations, Häftad. Tillgänglighet: Lägg i varukorg

    Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

    A Structural Model of Leisure Visitors’ Destination Brand Associations

    Av Julian Michael Hodson

    Häftad, 2021

    1241 kr

    Lägg i varukorg

    The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research …

  2. Julian Michael Hodson - Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations, E-bok. Tillgänglighet: Lägg i varukorg

    Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

    A Structural Model of Leisure Visitors’ Destination Brand Associations

    Av Julian Michael Hodson

    E-bok, 2021

    1634 kr

    Lägg i varukorg

    The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research …