Justin Wyatt – författare

Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office.This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.

Based on the best-selling novel by Jeffrey Eugenides, The Virgin Suicides is director Sofia Coppola’s evocative debut feature of young love, sex, loss and family pressures in mid-1970s America. Acclaimed by both critics and audiences on release, the film is now viewed as a remarkable and bold feature by a significant female director addressing many issues related to youth, female sexuality and family.This book helps readers understand the film’s significance and the stylistic and storytelling choices made by director Coppola. The analysis of the film occurs around three interlocking arguments: the unusual structuring absence in the film, the intricate manner through which music is used in the drama, communication and character creation, and the film’s careful and specific referencing of advertising in the 1970s (the decade of the film’s narrative). The film’s enigmatic structure and unique storytelling devices and their relationship to female adolescence, sexuality and ideology are also considered in depth. Without solving the mysteries of the film, the book is designed to uncover the reasons why the film continues to fascinate viewers so many years after its release.

From Easy Rider to The Blair Witch Project, this book is a comprehensive examination of the independent film scene. Exploring the uneasy relationship between independent films and the major studios, the contributors trace the changing ideas and definitions of independent cinema, and the diversity of independent film practices.They consider the ways in which indie films are marketed and distributed, and how new technologies such as video, cable and the internet, offered new opportunities for filmmakers to produce and market independent films.Turning to the work of key auteurs such as John Sayles and Haile Gerima, contributors ask whether independent filmmakers can also be stars, and consider how indie features like Boys Don't Cry and Shopping for Fangs address issues of gender, sexuality and ethnicity normally avoided by Hollywood.For all students of film studies and American studies, this cultural journey through independent film history will be an absolute must read.

From Easy Rider to The Blair Witch Project, this book is a comprehensive examination of the independent film scene. Exploring the uneasy relationship between independent films and the major studios, the contributors trace the changing ideas and definitions of independent cinema, and the diversity of independent film practices.They consider the ways in which indie films are marketed and distributed, and how new technologies such as video, cable and the internet, offered new opportunities for filmmakers to produce and market independent films.Turning to the work of key auteurs such as John Sayles and Haile Gerima, contributors ask whether independent filmmakers can also be stars, and consider how indie features like Boys Don't Cry and Shopping for Fangs address issues of gender, sexuality and ethnicity normally avoided by Hollywood.For all students of film studies and American studies, this cultural journey through independent film history will be an absolute must read.

Nashville (1975) is a beguiling work of art. It illustrates director Robert Altman’s ability to blend small, quotidian moments; large scenes of spectacle; and insights into American life that are both disturbing and sharply observed. As a snapshot of American society firmly rooted in a specific time and place, the film presents a compelling landscape of American dreams, failures, and lies. One of the most influential works in New Hollywood, Nashville was added to the National Film Registry in 1992 and has been on the BFI 100 Greatest Films list voted by critics and directors.This book explores Robert Altman’s classic film from a variety of critical perspectives inspired by the archival materials from the Altman archive in the Screen Arts Mavericks and Makers collection at the University of Michigan Special Collections Research Center. Each chapter is centered around materials on Nashville from the Altman archive: stills, contact sheets, advertising artwork (used and unused), Jean Pagliuso photo shoots, Joan Tewkesbury script drafts, contracts, reviews, internal accounting memos, and the Altman scrapbooks. (Each of his films has a scrapbook of reviews, interviews, and notes from fans.) Using these sources as a starting point, the book seeks to explain the relevance and importance of Nashville after more than half a century.

This indispensable collection offers 51 chapters, each focused on a distinct American independent film. Screening American Independent Film presents these films chronologically, addressing works from across more than a century (1915−2020), emphasizing the breadth and long duration of American independent cinema. The collection includes canonical examples as well as films that push against and expand the definitions of "independence." The titles run from micro-budget films through marketing-friendly Indiewood projects, from auteur-driven films and festival darlings to B-movies, genre pics, and exploitation films. The chapters also introduce students to different approaches within film studies including historical and contextual framing, industrial and institutional analysis, politics and ideology, genre and authorship, representation, film analysis, exhibition and reception, and technology. Written by leading international scholars and emerging talents in film studies, this volume is the first of its kind. Paying particular attention to issues of diversity and inclusion for both the participating scholars and the content and themes within the selected films, Screening American Independent Film is an essential resource for anyone teaching or studying American cinema.

This indispensable collection offers 51 chapters, each focused on a distinct American independent film. Screening American Independent Film presents these films chronologically, addressing works from across more than a century (1915−2020), emphasizing the breadth and long duration of American independent cinema. The collection includes canonical examples as well as films that push against and expand the definitions of "independence." The titles run from micro-budget films through marketing-friendly Indiewood projects, from auteur-driven films and festival darlings to B-movies, genre pics, and exploitation films. The chapters also introduce students to different approaches within film studies including historical and contextual framing, industrial and institutional analysis, politics and ideology, genre and authorship, representation, film analysis, exhibition and reception, and technology. Written by leading international scholars and emerging talents in film studies, this volume is the first of its kind. Paying particular attention to issues of diversity and inclusion for both the participating scholars and the content and themes within the selected films, Screening American Independent Film is an essential resource for anyone teaching or studying American cinema.

Based on the best-selling novel by Jeffrey Eugenides, The Virgin Suicides is director Sofia Coppola’s evocative debut feature of young love, sex, loss and family pressures in mid-1970s America. Acclaimed by both critics and audiences on release, the film is now viewed as a remarkable and bold feature by a significant female director addressing many issues related to youth, female sexuality and family.This book helps readers understand the film’s significance and the stylistic and storytelling choices made by director Coppola. The analysis of the film occurs around three interlocking arguments: the unusual structuring absence in the film, the intricate manner through which music is used in the drama, communication and character creation, and the film’s careful and specific referencing of advertising in the 1970s (the decade of the film’s narrative). The film’s enigmatic structure and unique storytelling devices and their relationship to female adolescence, sexuality and ideology are also considered in depth. Without solving the mysteries of the film, the book is designed to uncover the reasons why the film continues to fascinate viewers so many years after its release.

Illuminating the industrial, cultural, and aesthetic significance of the later years of one of American cinema's most influential auteurs, this anthology combines scholarly essays, original interviews with Robert Altman's collaborators, and previously unseen photographs from the Robert Altman Papers held at the Special Collections Research Center, University of Michigan Library. The book considers post-1970s Altman as a way to rethink and reconceive his authorship, expanding our understanding of the development of Altman's personal aesthetic and production practices; his adaptation of existing source material; the representation of sex, gender, and identity in his films; his relation to the changing landscape of American independent cinema; and his unfinished projects. Interviews with key Altman collaborators like Alan Rudolph, Ira Deutchman, and Anne Rapp highlight their contributions to Altman's career. Rather than place aside the extensive work on Robert Altman to date, this comprehensive book offers texture and depth to previous ways of thinking about Altman's creativity and contribution to American cinema.

Examines an under-analysed period of Robert Altman's careerProvides new critical perspectives on the Altman oeuvreFeatures original interviews with key Altman collaboratorsOffers case studies of Popeye, Tanner '88, Come Back to the Five & Dime, Jimmy Dean, Jimmy Dean, Cookie's Fortune and A Prairie Home Companion, among othersIlluminating the industrial, cultural and aesthetic significance of the later years of one of American cinema's most influential auteurs, this anthology combines scholarly essays, original interviews with Robert Altman's collaborators and previously unseen photographs from the Robert Altman Papers held at the Special Collections Research Center, University of Michigan Library. The book considers post-1970s Altman as a way to rethink and reconceive his authorship, expanding our understanding of the development of Altman's personal aesthetic and production practices; his adaptation of existing source material; the representation of sex, gender and identity in his films; his relation to the changing landscape of American independent cinema; and his unfinished projects. Interviews with key Altman collaborators like Alan Rudolph, Ira Deutchman and Anne Rapp highlight their contributions to Altman's career. Rather than place aside the extensive work on Robert Altman to date, this comprehensive book offers texture and depth to previous ways of thinking about Altman's creativity and contribution to American cinema.

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.