Ethnographic Methods has been a popular book with students and researchers. This new edition retains much of the quality of earlier ones with more detailed examples of methods in practice, and better coverage of digital, virtual and visual approaches. Ethnography is presented here as a reflexive, responsible, and relevant methodology.

Ethnographic Methods has been a popular book with students and researchers. This new edition retains much of the quality of earlier ones with more detailed examples of methods in practice, and better coverage of digital, virtual and visual approaches. Ethnography is presented here as a reflexive, responsible, and relevant methodology.