Karl Ulrich – författare

Karl Ulrichs och Steven Eppingers Produktutveckling – Konstruktion och design ger läsaren en uppsättning metoder för produktutveckling som förenar perspektiven konstruktion, design, tillverkning och marknadsföring i ett angreppssätt. På så sätt får studenter inom alla inriktningar en bild av den industriella verkligheten och av de komplexa och viktiga roller som olika medlemmar i produktutvecklingsteam har. Boken består av 18 självständiga kapitel. I varje kapitel beskrivs stegvis en strukturerad metod för en särskild del av produktutvecklingsaktiviteten. Bokens modulära angreppssätt gör att varje kapitel kan användas självständigt i förhållande till resten av boken.”Vi har sedan mitten av 90-talet använt oss av Ulrich och Eppingers bok med stor framgång; speciellt inom de nya kurser inom utvecklingsmetodik som då introducerades för utbildningarna inom maskinteknik, industriell ekonomi, Technology Management och senare också för teknisk design. Vi uppskattar boken ur många synpunkter. Speciellt vill vi framhålla de mycket användbara övningar och ”fundera på”-frågeställningar som avslutar varje kapitel. Även den omfattande och delvis kommenterade referenslitteraturen är mycket värdefull.”Robert Bjärnemo, seniorprofessor i maskinkonstruktion, Lunds Tekniska Högskola. Fackgranskare av översättningen.Damien Motte, universitetslektor i maskinkonstruktion, Lunds Tekniska Högskola. Fackgranskare av översättningen.

If Amazon can't win in China, can anyone?When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China.In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people.Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.

What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience?Pretty much any creative problem-solving task can be framed as seeking a new match between solution and need, from operational process improvements to creating strategies to foster organic growth. Innovation tournaments aim to find a match that is not just good, but exceptional.Leveraging more than two decades of experience organizing innovation tournaments in Silicon Valley and on Wall Street, from Buenos Aires to Kuwait City, Shanghai to Moscow, and with many Fortune 500 companies, two renowned researchers, entrepreneurs, and the foremost experts on innovation tournaments offer a template that you can use to generate winning ideas that will drive great outcomes—whatever your challenges, whatever your business.In The Innovation Tournament Handbook: A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge, Wharton professors Christian Terwiesch and Karl T. Ulrich offer an engaging, often humorous, and always actionable guide to help you learn:--How to frame and articulate your specific innovation challenge--How to decide on the right format, structure, and strategic direction for your own innovation tournament--How to maximize the quality of the opportunities that will compete--How to select the very best ideas--How to develop those ideas into real-world opportunities--How to use tournaments to foster a culture of innovationFast-reading and filled with real-world successes, The Innovation Tournament Handbook is a comprehensive roadmap to finding a new match between a solution and a need that is not merely good, but exceptional.