Kate Hardcastle – författare

This Dictionary is part of the Oxford Reference Collection: using sustainable print-on-demand technology to make the acclaimed backlist of the Oxford Reference programme perennially available in hardback format.The fascinating and informative Dictionary of First Names covers over 6,000 names in common use in English, including the very newest names as well as traditional names. From Alice to Zanna and Adam to Zola this book will answer all your questions: it will tell you the age, origin, and meaning of the name, as well as how it has fared in terms of popularity, and who the famous fictional or historical bearers for the name have been. It covers alternative spellings, short forms and pet forms, and masculine and feminine forms, as well as help with pronunciation.The book includes extensive appendices covering names from languages including Scottish, Irish, French, German, Italian, Arabic, and Chinese names. Tables of the most popular names by year and by region are also included.From the traditional to the rare and unconventional, this book will tell you everything you need to know about names.

This Dictionary is part of the Oxford Reference Collection: using sustainable print-on-demand technology to make the acclaimed backlist of the Oxford Reference programme perennially available in hardback format.The fascinating and informative Dictionary of First Names covers over 6,000 names in common use in English, including the very newest names as well as traditional names. From Alice to Zanna and Adam to Zola this book will answer all your questions: it will tell you the age, origin, and meaning of the name, as well as how it has fared in terms of popularity, and who the famous fictional or historical bearers for the name have been. It covers alternative spellings, short forms and pet forms, and masculine and feminine forms, as well as help with pronunciation.The book includes extensive appendices covering names from languages including Scottish, Irish, French, German, Italian, Arabic, and Chinese names. Tables of the most popular names by year and by region are also included.From the traditional to the rare and unconventional, this book will tell you everything you need to know about names.

Looking to understand the science behind modern shopping and lead retail innovation?The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.You'll learn how to:- Develop strategies based on consumer psychology and social influences- Implement AI-driven personalization to enhance customer experiences- Optimize pricing and create cohesive omnichannel shopping environments- Apply frameworks to design immersive retail experiences that resonatePacked with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development

Looking to understand the science behind modern shopping and lead retail innovation?The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.You'll learn how to:- Develop strategies based on consumer psychology and social influences- Implement AI-driven personalization to enhance customer experiences- Optimize pricing and create cohesive omnichannel shopping environments- Apply frameworks to design immersive retail experiences that resonatePacked with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development