Kate Shoup – författare

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environmentHow to build a successful gamification programHow to entice and retain customers using gamificationHow to drive employee behavior inside your organizationReal-world illustrations of gamification at workIf you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

Build your own successful online business—the Dummies way Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There’s never been a better time to open your own Etsy shop, and there’s never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that “add to cart" button. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop. Learn the ins and outs of running a successful Etsy shopGet tips and advice for marketing and pricing your products competitivelyBreak through the new shop barrier and start showing up in search resultsImprove your sales on Etsy with expert info on finding your customersThis book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.