Katherine E. Jocz – författare

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1 produkter

1. 

   Greater Good

   How Good Marketing Makes for Better Democracy

   Av John A. Quelch, Katherine E. Jocz

   Inbunden, 2007

   355 kr

   Tillfälligt slut

   Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would …