Katie Ledger – författare

Would you like to find work that uses all your skills and passions? That can help you experience a great work/life blend? And that is flexible enough so you can thrive in difficult economic times? If your answer is yes, we encourage you to consider a portfolio career - essentially, doing two or more jobs for different employers. It begins by reframing work around you and playing to your greatest strengths. Part-time, full-time, working for yourself and/or for an organisation, the choice is yours. In the UK, at least a million people are already experiencing the benefits of a portfolio career. In 10 practical steps, this book encourages you to explore another way to find health, happiness and fulfilment in your work. Advance praise for And What Do You Do? '...a practical, inspiring and necessary book...a must-read.' Steven D'Souza, author of Brilliant Networking and Executive Fellow, IE Business School

Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In Twenty-six ways of looking at a blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand''s values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a piece of generic business writing - the ''base text'' - and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter ''e''; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations.