Katja Valaskivi – författare

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.

Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.

The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.

Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.

The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

What are hybrid media events? Who creates them and what kind of purpose do they serve in contemporary societies? This book addresses these questions by re-thinking media events in the contemporary digital media environment saturated by intensified circulation of radical violence. The empirical analyses draw on the investigation of the Charlie Hebdo attacks in Paris, in 2015 and the global responses those attacks stirred in the media audience.

This book provides a new way of thinking about the idea of the hybrid in global media events. The authors give special emphasis to the hybrid dynamics between the different actors, platforms and messages in such events, explaining how global news media, terrorists and political elites interact with ordinary media users in social media. It demonstrates how tweets such as "Je suis Charlie" circulate from one digital media platform to another and what kind of belongings are created in those circulations during the times of distraction. In addition, the book examines how emotions, speed of communication and fight for attention become hybridized in the digital media. All these aspects, the authors argue, shape the ways in which we make sense of global media events in the present digital age.

The authors invite readers to critically reflect the technological, economical, political and socio-cultural challenges connected with today''s global media events and the ethical encounters they may entail.

What are hybrid media events? Who creates them and what kind of purpose do they serve in contemporary societies? This book addresses these questions by re-thinking media events in the contemporary digital media environment saturated by intensified circulation of radical violence. The empirical analyses draw on the investigation of the Charlie Hebdo attacks in Paris, in 2015 and the global responses those attacks stirred in the media audience.

This book provides a new way of thinking about the idea of the hybrid in global media events. The authors give special emphasis to the hybrid dynamics between the different actors, platforms and messages in such events, explaining how global news media, terrorists and political elites interact with ordinary media users in social media. It demonstrates how tweets such as "Je suis Charlie" circulate from one digital media platform to another and what kind of belongings are created in those circulations during the times of distraction. In addition, the book examines how emotions, speed of communication and fight for attention become hybridized in the digital media. All these aspects, the authors argue, shape the ways in which we make sense of global media events in the present digital age.

The authors invite readers to critically reflect the technological, economical, political and socio-cultural challenges connected with today''s global media events and the ethical encounters they may entail.